Broista – Indianapolis, IN

Job Overview: Broista

Dutch Bros Coffee is expanding into Indianapolis, IN, and looking for high-energy Broistas to join their “crew.” Dutch Bros is known for a culture that is less about the transaction and more about the “relationship business.” As a Broista, you aren’t just a barista; you are a brand ambassador responsible for radiating positivity, making genuine connections, and keeping the energy high during fast-paced shifts.

This role is physically demanding and requires a “weather-ready” attitude, as you’ll be working in all conditions to serve the community one cup at a time.

Key Responsibilities & Dutch Bros Culture

The “Dutch Luv” Experience

• Connection: Make genuine, memorable connections with every customer who pulls up to the window or walks into the shop.

• Education: Act as a menu expert, helping customers navigate a massive variety of coffee, Rebels, and freezes to find their new favorite drink.

• Positivity: Embody the Dutch Bros values by radiating kindness and maintaining a high-energy, upbeat attitude even during the morning rush.

Shop Operations

• Speed & Agility: Handle a steady flow of customers during shifts that can last up to 10 hours, requiring you to move quickly and stay focused.

• Team Support: Adopt a “crew-first” mentality—supporting your teammates through heavy lifting (up to 65 lbs), restocking, and maintaining shop cleanliness.

• Reliability: Show up on time for all scheduled shifts and mandatory team meetings to ensure the shop runs smoothly.

What to Expect & Requirements

• Physical Rigor: Be prepared to stand for long periods and handle a “workout” on the job, including pushing, pulling, and carrying heavy supplies.

• All-Weather Work: Dutch Bros operates rain or shine. You’ll be provided with “Dutch gear” to stay comfortable in Indianapolis’s varied climate.

• Training: Success is supported by hands-on training and menu knowledge tests to ensure you meet the high standards of the brand.

  The Organization & Culture

  In 2026, Dutch Bros Coffee is a high-growth phenomenon in the Indianapolis beverage scene, defined by its “People-First” mission to make a “massive difference one cup at a time.” The culture is famous for its “Upbeat, High-Energy, and Fun-Loving” atmosphere. Employees, known as “Broistas,” are trained to prioritize human connection over mere transaction speed—often engaging in genuine conversations during the drive-thru wait. While the environment is fast-paced and physically demanding, it is built on a “Mafia Manifesto” of speed, quality, and service. In 2026, internal sentiment highlights a “Mutually Supportive Family Dynamic,” where “work hard, play hard” isn’t just a slogan but a daily operational standard.

  The Indianapolis Presence: The Drive-Thru Revolution

  Dutch Bros has aggressively expanded into the Indianapolis metro area, specializing in tiny, high-efficiency “huts” that cater to the on-the-go lifestyle:

  • The Indy Hubs: Key 2026 locations include 5310 E. Thompson Rd, 8525 S. Emerson Ave, and 5607 W. 38th St. These stands are designed as drive-thru-only or walk-up formats, allowing them to be built in as little as four months to keep up with local demand.

  • The “Broista” Vibe: Each Indianapolis stand is a hub of activity, characterized by loud, upbeat music and “Runners” who walk out to cars to take orders and process payments, reducing friction and increasing the “personal touch.”

  • Expansion Strategy: In 2026, Dutch Bros is nearing its goal of doubling its national footprint. In Indiana, the brand has expanded beyond Indy into surrounding areas like Noblesville and Carmel, aiming to be the “one-stop shop” for the morning commute.