PR, Marketing and Social Media Associate

Job Duties

• Draft press releases and media pitches to secure coverage in local and national lifestyle and business publications.

• Build and maintain a comprehensive database of media contacts, editors, and industry influencers.

• Create visually compelling content and captions for Instagram, TikTok, and LinkedIn to drive community engagement.

• Monitor brand mentions across social platforms and respond to audience inquiries in a timely, professional manner.

• Coordinate the logistics for press previews, influencer events, and regional marketing activations in New York.

• Analyze social media metrics and PR reach to produce monthly reports for the internal leadership team.

• Assist in the development of integrated marketing campaigns that align with seasonal business goals.

• Update the company website and digital newsroom with recent press clippings and blog content.

• Conduct market research on competitor PR strategies to identify new opportunities for brand storytelling.

• Support the senior management team with administrative tasks related to cross-functional marketing initiatives.

Requirements

• Hold a bachelor’s degree in public relations, marketing, communications, or a related field of study.

• Demonstrate previous experience in a professional PR or social media role, ideally within an agency setting.

• Exhibit exceptional writing and editing skills with the ability to adapt tone for different media outlets.

• Show proficiency in social media management tools such as Hootsuite, Sprout Social, or Later.

• Possess a working knowledge of PR software like Cision, Muck Rack, or Meltwater.

• Display a creative mindset for developing viral-ready content and unique brand narratives.

• Manage multiple deadlines effectively in a fast-paced environment with high attention to detail.

• Work collaboratively across departments to ensure consistent brand messaging across all public-facing channels.

• Reside in or be willing to relocate to the New York metropolitan area for full-time office engagement.

• Maintain a professional demeanor when interacting with media professionals and high-level stakeholders.