Digital Marketing

Job Duties

• Architect high-level digital marketing strategies that integrate SEO, SEM, and social media to achieve ambitious revenue targets.

• Oversee the allocation of significant advertising budgets across programmatic and search platforms to maximize return on ad spend.

• Lead the development of comprehensive data attribution models to track the customer journey from initial touchpoint to conversion.

• Analyze real-time performance metrics to pivot campaign tactics and capitalize on emerging market trends in the New York landscape.

• Manage relationships with external media agencies and technology vendors to ensure cutting-edge execution of digital initiatives.

• Collaborate with web development and UX teams to optimize landing pages for increased lead generation and user retention.

• Design sophisticated email automation workflows that nurture prospects through various stages of the sales funnel.

• Implement rigorous A/B testing methodologies across all digital creative assets to incrementally improve click-through rates.

• Report complex digital analytics and growth projections to the executive leadership team through clear, visual dashboards.

• Audit digital brand consistency across all third-party platforms and internal digital properties to maintain a premium market image.

Requirements

• Possess extensive experience leading digital marketing departments or large-scale performance marketing teams.

• Demonstrate expert-level mastery of the Google Marketing Platform, including Analytics 4, Tag Manager, and Search Ads 360.

• Show a proven history of managing annual digital media budgets exceeding seven figures with documented ROI.

• Exhibit a deep technical understanding of data privacy laws and their impact on digital tracking and targeting.

• Apply advanced analytical skills to synthesize data from disparate sources into a cohesive growth strategy.

• Communicate strategic visions effectively to both creative staff and analytical stakeholders.

• Hold a bachelor’s degree in marketing, data science, or a related field, with a preference for advanced certifications.

• Maintain a high degree of technical agility to adopt and integrate new marketing technologies as they emerge.

• Display exceptional leadership qualities with a focus on mentoring high-performing digital marketing professionals.

• Reside in the New York metropolitan area to facilitate full-time, high-level strategic collaboration.