Creator Reputation Manager – TikTok Operations

Job Duties

• Manage strategic relationships with high-impact professional creators to drive product understanding and long-term advocacy.

• Act as a creator-facing product spokesperson across TikTok-owned channels, including appearing as on-camera talent for VOD and live sessions.

• Write quick-turn scripts and develop narratives that translate complex product features into relevant stories for the creator community.

• Identify and activate influential creators to serve as credible product advocates and foster trust across the broader ecosystem.

• Drive creator participation in priority programs, pilots, and monetization initiatives through clear and outcome-driven communication.

• Execute scalable and repeatable creator engagement programs that align with global business goals and timelines.

• Partner cross-functionally with Product, Marketing, and Comms teams to align creator initiatives with broader go-to-market strategies.

• Synthesize creator feedback and behavioral insights to inform internal product development and organizational decision-making.

Requirements

• Demonstrate a deep understanding of professional creator incentives, pain points, and influence dynamics.

• Leverage creator relationships effectively to meet specific product adoption goals and measurable performance metrics.

• Speak credibly and professionally about technology products in both scripted and unscripted on-camera settings.

• Manage complex programs with a high degree of organization, execution-focus, and follow-through.

• Simplify complex technical or product concepts into clear, actionable communications for a diverse audience.

• Collaborate effectively with internal stakeholders to bring the “voice of the creator” into product roadmaps.

Qualifications

• Proven experience in creator partnerships, product marketing, or community strategy within the tech or social media industry.

• Minimum qualifications include a baccalaureate degree or equivalent experience in a related field.

• Background in supporting large-scale product launches or adoption programs is highly preferred.

• Ability to work in a fast-paced, “Always Day 1” environment that requires constant iteration and resilience.