Job Summary

The Veteran Ambassador (Lead Generation) at Maverick Communications Inc. (Maverick XM) is a high-empathy, results-driven field marketing role. Based in Ottawa but involving travel across Ontario and Quebec, you will serve as a bridge between Canadian Veterans and the specialized services designed to help them navigate Veterans Affairs Canada (VAC) claims. This position requires the “wit” to converse fluently in English and French using military-specific vocabulary and the “grit” to proactively engage crowds at trade shows to generate high-quality leads.

Job Details

Employer: Maverick XM (on behalf of a specialized veteran support client).
Location: Ottawa, ON (with frequent travel to Ontario and Quebec).
Position Type: Part-time / Casual / Contractor.
Compensation: $20.00 – $30.00 per hour.
- Base: Starts at $20/hr.
- Bonus: Performance-based lead generation and commitment bonuses can drive pay up to $30/hr.
Travel: Company vehicle or mileage reimbursement, overnight accommodations, and per diems provided.
Requirements: Must be Bilingual (French required) and hold a valid driver’s license.
Schedule: Requires flexibility for weekends and long hours during event cycles.

Core Responsibilities

Proactive Lead Generation: Actively seek out veterans within event crowds and guide them to the booth to begin the benefits discussion.
Strategic Conversation: Use a basic understanding of the Canadian Armed Forces (CAF) structure and vocabulary to build immediate rapport and “extract” key service details from veterans.
Claims Advocacy: Clearly communicate how the client helps eliminate the anxiety of the VAC claims process, ensuring veterans receive the treatments they deserve.
Event Representation: Set up and staff booths at trade shows across two provinces, acting as a professional and “Integrity-first” face of the brand.
Relationship Building: Initiate meaningful, empathetic conversations that turn a casual passerby into a high-quality lead for the expert advisory team.
Administrative Tracking: Ensure all lead information is captured accurately to facilitate the start of the claims process.

Candidate Requirements

Experience: Minimum 3 years of customer service and 1 year of lead generation/sales experience.
Linguistic Skills: Native or near-native fluency in French is mandatory, as many events take place in Quebec.
Interpersonal Wit: Exceptional ability to build trust quickly with a demographic that values directness and shared experience.
Passion: A genuine, demonstrated desire to improve the lives of veterans and their families.
Mobility: Ability to travel frequently and work “on the road” for extended periods.

Job Description

Do you believe that those who served our country shouldn’t have to fight another battle just to get the benefits they earned? Maverick XM is seeking a Veteran Ambassador to join our Ottawa team. We aren’t just staffing a booth; we are mission-driven advocates. If you have the “grit” to stand on your feet for a long weekend and the “wit” to speak the language of the Canadian Armed Forces to build instant rapport, you are the Ambassador we need.

In this role, you are a “Clarity Specialist.” You understand that the Veterans Affairs Canada (VAC) process can be a source of immense anxiety for many. Your goal is to provide the assurance and information that encourages a veteran to take that first, vital step toward their rewards. We look for “Integrity-first” professionals who are “obsessively passionate” about results—those who can hunt for leads with a sales mindset while maintaining the empathy required for sensitive veteran support.

Joining Maverick XM means joining a high-energy team that values performance and purpose. We offer a competitive wage with significant bonus potential, plus we cover all the logistics of your travel so you can focus on the mission. This is a “flexible-schedule” role where you can make a measurable difference in the lives of Canadian heroes. If you are a self-motivated professional with a commitment to “Excellence in Advocacy,” we invite you to email your resume and cover letter to taylor@maverickxm.ca.

Maverick Communications Inc. | Ottawa & Beyond

Maverick Communications Inc. (often referred to as Maverick XM) is an experiential and ambient media agency with a strong national footprint. While its primary headquarters are in Kentville, Nova Scotia, it maintains a significant operational presence in Ottawa to support large-scale brand activations, government-adjacent events, and retail promotions in the National Capital Region. They are “Pioneers in XM” (Experiential Marketing), specializing in turning brand messages into tangible, live interactions.

Company Culture: “Experiential & High-Energy”

The culture at Maverick Communications is defined by its fast-paced, project-based nature.

On-the-Ground Action: The environment is very active. Most staff are out in the field—at festivals, sporting events, or retail hubs—rather than behind a desk.
The “Brand Ambassador” Mindset: A large portion of their workforce consists of Brand Ambassadors and Team Leads. The culture values enthusiasm, “people people,” and those who can represent a brand with high energy and professionalism.
Turnkey Execution: Internally, the culture emphasizes precision and reliability. Since they handle everything from logistics and staffing to social content creation, there is a strong “can-do” attitude and a focus on meeting tight deadlines.
Diverse Workforce: Their team in Ottawa is a mix of students, actors, and career brand specialists, creating a diverse and social workplace.

Locations: Ottawa Operations

In Ottawa, Maverick Communications functions as a hub for both commercial and sponsorship activations.

[Maverick Communications Inc. – Field Hub]

Ottawa Presence: The company operates throughout major high-traffic venues in Ottawa, including Lansdowne Park (TD Place), ByWard Market, and major shopping centers like CF Rideau Centre.
Regional Logistics: For large-scale mobile tours or multi-city campaigns, Ottawa serves as a strategic “pivot point” for activations moving between Montreal and Toronto.
Headquarters: For administrative and payroll queries, the central office remains at 12 Cornwallis Street, Kentville, NS B4N 2E1.

Core Service Offerings

Service	Details	Target Impact
Experiential Marketing (XM)	Mobile tours, pop-up shops, and product sampling.	High-impact brand recall through physical interaction.
Sponsorship Activation	Managing brand presence at festivals and sports events.	Maximizing the ROI of sponsorship dollars at live venues.
Staffing Solutions	Providing trained Brand Ambassadors and Street Teams.	Ensuring a professional and engaging “human face” for the brand.
Ambient Media	Non-traditional advertising in unique physical spaces.	Capturing attention where traditional ads aren’t expected.

Associate Benefits: “The XM Lifestyle”

Maverick is a major employer for flexible, part-time, and contract work in the Ottawa area:

Competitive Hourly Pay: Brand Ambassadors in the Ottawa region typically earn between $22.00 and $28.00/hr, depending on the complexity of the activation and specialized skills (e.g., bilingualism).
Flexible Scheduling: Many roles are shift-based and offered on a “first-come, first-served” basis through their staffing portal, making it ideal for students or those with other creative pursuits.
Paid Travel & Expenses: For activations outside the immediate Ottawa area (e.g., Kingston or Gatineau), mileage and travel time are typically compensated.
Online Training: Maverick provides comprehensive digital training modules for each brand they represent, ensuring staff are well-prepared before they hit the field.
Social Connections: Working as a Brand Ambassador is highly social, offering opportunities to meet a wide network of peers in the marketing and events industry.

Employee Feedback & Experience

Employee reviews for Maverick highlight a “relaxed yet professional” environment.

The Pros: Staff often praise the flexibility, the “fun” nature of the events, and the opportunity to work with major brands like the Dairy Farmers of Canada.
The Cons: Like many agency roles, the work can be seasonal, and some staff have noted that hours can be inconsistent depending on the “event season” (with summer and the winter holidays being the busiest).

To apply for this job please visit www.maverickinc.com.