Job Overview: SFCC Retail Digital Business Analyst

This is a specialized, high-impact role at a leading retail group in the GCC, managed by the executive search firm Forsyth Barnes. As an SFCC Retail Digital Business Analyst, you will be a key driver in a major digital transformation initiative. You will bridge the gap between complex retail business requirements and the technical capabilities of the Salesforce Commerce Cloud (SFCC) platform. This role is ideal for a “process architect” who understands the nuances of the Middle Eastern retail landscape and can translate high-level digital strategy into actionable technical specifications.

Key Information

Employer: Leading Retail Group (via Forsyth Barnes)
Location: Dubai, United Arab Emirates
Work Model: Hybrid (3 Days On-site / 2 Days Remote)
Experience Level: 2+ Years in a Business Analyst role
Core Technology: Salesforce Commerce Cloud (SFCC)
Sector: Luxury / Mass-Market Retail

Key Responsibilities

You will be the “functional lead” ensuring the digital platform aligns with operational excellence:

Requirement Engineering: Gathering and documenting detailed business requirements for digital transformation projects, specifically tailored to the SFCC environment.
Process Mapping: Analyzing and optimizing core retail processes—such as order management, inventory synchronization, and omnichannel customer journeys—to fit the SFCC ecosystem.
Functional Specifications: Translating business needs into clear user stories and functional specs for the development and engineering teams.
Stakeholder Liaison: Acting as the primary point of contact between the business units (marketing, merchandising, logistics) and the technical IT teams.
Transformation Support: Assisting in the roadmap planning for new features, site enhancements, and third-party integrations (e.g., payment gateways, loyalty programs).
UAT Oversight: Supporting User Acceptance Testing (UAT) to ensure that the delivered digital solutions meet the original business objectives.

Candidate Requirements

The client seeks a candidate with a specific intersection of technical platform knowledge and industry logic:

Experience Profile: Minimum of 2 years of dedicated experience as a Business Analyst, with a proven track record in digital or e-commerce projects.
Technical Expertise: Direct, hands-on experience with Salesforce Commerce Cloud (SFCC) is mandatory.
Industry Knowledge: Deep understanding of retail processes (e.g., promotions, price books, catalog management, and cross-border logistics).
Communication: Exceptional analytical skills and the ability to communicate complex technical concepts to non-technical business stakeholders.
Availability: Immediate or short-notice availability is preferred for this transformation project.

Compensation and Work Culture

Joining a leading GCC retail group offers the stability of an industry giant with the pace of a tech firm:

Monthly Salary (Est.): AED 18,000 – AED 25,000 (Tax-free, depending on the depth of SFCC expertise).
Hybrid Flexibility: A modern work-life balance with three days on-site in Dubai and two days remote.
Project Impact: Exposure to a large-scale digital overhaul that will redefine the shopping experience for millions across the GCC.
Career Growth: Opportunity to build a portfolio within a prestigious retail group, often leading to Senior BA or Product Management roles.

Market Context: Estimated Average Salaries

In the UAE’s digital economy, Business Analysts with specific Salesforce (SFCC) certifications or experience are highly sought after:

Role Category	Monthly Salary (AED)	Context
Generalist Business Analyst	12,000 – 16,000	IT / General Admin
SFCC Digital BA (Retail Group)	18,000 – 25,000	Salesforce Specialized
Senior Product Owner / Lead BA	28,000 – 40,000	Strategy & Roadmap

Unique Job Description

Position: SFCC Digital Business Analyst — Architecting the Future of Retail

Are you a “Functional Visionary” who knows how to unlock the full power of Salesforce Commerce Cloud? Forsyth Barnes is looking for an SFCC Retail Digital Business Analyst to join a premier retail group in Dubai. We don’t just sell products; we are engineering a “Digital Transformation” that will set the standard for the GCC. This isn’t just a role for a documenter; it’s a mission for a “Platform Strategist”—someone who can look at a complex retail process and see exactly how to optimize it within the SFCC ecosystem.

In this position, you are the bridge between retail ambition and technical reality. You will spend your days (three of them on-site with our vibrant team) turning high-level business goals into the “user stories” and “functional specs” that fuel our engineering sprints. Whether you are optimizing a checkout flow for a luxury brand or integrating a new omnichannel loyalty program, your “2+ years of BA experience” and “deep retail knowledge” will be our greatest assets. You thrive in a hybrid environment where you can “ruthlessly simplify” complex requirements to ensure our digital presence is as seamless as our in-store experience.

We are looking for a proactive professional with a “Salesforce-First” mindset and a passion for the evolving world of e-commerce. If you have the “analytical grit” to lead a transformation initiative and are ready to make a significant impact on the region’s retail future, we offer you a world-class platform to grow. Join us in Dubai, and let’s engineer the ultimate shopping experience together.

Forsyth Barnes, Dubai

The Company

Forsyth Barnes is a multi-award-winning, executive search and talent consultancy that has rapidly established itself as a premier partner for high-growth businesses. Specializing in Executive Search, Fintech, and Sports & Entertainment , the firm has a reputation for “unconventional” recruitment, focusing on delivering elite talent to organizations that are scaling at pace. Their Dubai office serves as the central hub for their Middle Eastern operations, bridging the gap between global expertise and the unique leadership demands of the UAE’s burgeoning tech and sports ecosystems.

Culture

The culture at Forsyth Barnes is defined by “The FB Way” — a high-energy, performance-driven, and entrepreneurial atmosphere. The company is known for its “promotion from within” philosophy and a heavy investment in personal development and mentorship. It is an environment that celebrates success through high-value incentives (such as global lunch clubs and luxury trips) while maintaining a supportive, “family” feel. Employees are encouraged to be “disruptors” in the recruitment space, prioritizing long-term relationship building and strategic advisory over high-volume, transactional hiring.

Location

In Dubai, Forsyth Barnes is located in the Jumeirah Lakes Towers (JLT) district, specifically operating from the Swiss Tower . This location is highly strategic, as JLT is one of Dubai’s most vibrant business commodities hubs (DMCC), housing thousands of startups and established multinational corporations. Being situated in the Swiss Tower places the team in a prestigious, high-spec office environment that reflects their executive branding, providing easy access to clients across Dubai Marina , Media City , and the wider Sheikh Zayed Road commercial corridor.

To apply for this job please visit www.forsythbarnes.com.