Performance Marketing Analyst

Job Duties

• Analyze performance data across paid search, social, and display channels to identify growth opportunities.

• Execute daily optimizations of marketing campaigns to improve conversion rates and lower acquisition costs.

• Build automated dashboards and reports to visualize key performance indicators for senior stakeholders.

• Conduct rigorous A/B testing on ad copy, creative assets, and landing pages to drive incremental lift.

• Monitor marketing spend against budget allocations to ensure efficient resource utilization.

• Collaborate with the data engineering team to maintain the accuracy of tracking pixels and attribution models.

• Extract actionable insights from large datasets to inform the long-term customer acquisition strategy.

• Research emerging digital advertising platforms and beta features to maintain a competitive advantage.

• Audit campaign structures regularly to ensure compliance with best practices and brand standards.

• Present weekly performance summaries that highlight trends, challenges, and strategic recommendations.

Requirements

• Hold a Bachelor’s degree in Mathematics, Statistics, Marketing, or a quantitative field.

• Demonstrate professional experience in a performance marketing or data analytics role.

• Show advanced proficiency in Microsoft Excel, including the use of pivot tables and complex formulas.

• Exhibit a deep understanding of Google Analytics, Meta Ads Manager, and Google Ads.

• Possess strong analytical skills with the ability to translate raw data into persuasive narratives.

• Manage multiple technical projects simultaneously within a fast-paced New York office.

• Understand the fundamentals of marketing attribution, tracking parameters, and data privacy.

• Communicate technical findings clearly to non-technical team members and executive leadership.

• Display a high level of attention to detail regarding data entry and campaign settings.

• Work effectively in a collaborative, data-driven environment on a full-time basis.