Marketing Lead, Sports

Job Duties

• Develop the overarching marketing strategy for the sports vertical to drive brand growth and fan engagement across the United States.

• Lead the end-to-end execution of high-profile marketing campaigns surrounding major sporting events and league partnerships.

• Manage high-value relationships with external sports properties, athletes, and media agencies to ensure brand integration.

• Oversee the creative development of sports-specific content to ensure authenticity and resonance with diverse fan bases.

• Direct a significant annual marketing budget with a focus on high-impact media buys and experiential activations.

• Analyze fan data and viewership trends to identify emerging opportunities for brand positioning within the sports ecosystem.

• Collaborate with the product and engineering teams to enhance the digital fan experience through branded features.

• Present comprehensive seasonal marketing roadmaps and performance attribution models to the executive leadership team.

• Mentor a specialized team of marketing managers to foster a culture of high performance and industry expertise.

• Negotiate complex sponsorship agreements and talent contracts to secure premium brand visibility and rights.

Requirements

• Hold a Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is highly preferred.

• Demonstrate extensive experience in a senior marketing leadership role specifically within the sports or entertainment industry.

• Show a proven track record of delivering successful multi-channel campaigns for major sports brands or leagues.

• Possess deep expertise in the US sports landscape, including professional leagues, collegiate athletics, and emerging trends.

• Exhibit exceptional negotiation skills with a history of managing multimillion-dollar budgets and partnerships.

• Apply advanced analytical skills to interpret complex audience data and translate it into growth strategies.

• Communicate a clear strategic vision to internal stakeholders and external partners at an executive level.

• Manage multiple high-stakes projects simultaneously while meeting rigorous deadlines in a fast-paced environment.

• Work full-time from the New York, NY office with the flexibility for travel to major sporting events.

• Display a sophisticated understanding of the intersection between sports culture, technology, and consumer behavior.