Job Summary

The Marketer and Social Media Coordinator at Onboardly is a cross-functional role designed for a “demand generation” specialist. Based in Moncton (with remote options available), you will work at the specialized intersection of PR, content, and social media. This is not just a posting role; it is a strategic position focused on building trust through influencer activation and media collaboration to convert digital engagement into high-quality sales leads for small and medium-sized enterprises (SMEs).

Job Details

Employer: Onboardly (A specialized Demand Marketing Agency)
Location: Moncton, NB (Open to Remote Workers)
Position Type: Full-time, Salaried
Compensation: Based on experience and negotiable.
Start Date: Immediate
Corporate Strategy: “Demand Marketing”—fast-tracking visibility and brand awareness specifically to drive lead generation.
Estimated Average Salaries: In the 2026 Atlantic Canada agency sector, Social Media and Content Coordinators typically earn between $52,000 and $68,000, with demand-focused roles often commanding the higher end of the bracket due to the direct link to sales results.

Core Responsibilities

Social Strategy: Identify and engage with specific social channels where target buyers congregate to build community and trust.
Influencer Activation: Identify key industry influencers and execute activation programs to expand brand reach.
Content Promotion: Create and promote high-value content that aligns with both PR goals and lead generation targets.
Media Collaboration: Work creatively with media outlets and journalists to secure visibility for client brands.
Lead Generation: Execute marketing programs that convert brand awareness and trust into measurable sales leads.
Integrated Marketing: Balance public relations and social media tactics to deliver a cohesive “Demand Marketing” program.

Candidate Requirements

Experience: While the specific years are not listed, a “salaried position” based on experience suggests a need for a professional with a proven track record in digital marketing or agency environments.
Mindset: A strong “marketing-toward-commercialization” mindset; you must be able to link creative content to bottom-line results.
Communication: Exceptional written and verbal communication skills are mandatory for media and influencer outreach.
Technical Savvy: Proficiency in social media management tools, analytics platforms, and content distribution software.
Adaptability: Ability to work effectively in a remote or hybrid head-office environment with a fast-paced agency workflow.

Job Description

Are you a digital storyteller who understands that likes and shares are only valuable if they lead to sales? Onboardly is looking for a Marketer and Social Media Coordinator who thrives at the intersection of PR, content, and community engagement. We help SMEs fast-track their growth by building trust in the digital space. If you have the “wit” to create compelling content and the “grit” to hunt for the right influencers, we want you to help our clients generate results.

In this role, you aren’t just “managing social media”; you are a Demand Marketer. You’ll be responsible for finding the digital watering holes where our clients’ buyers hang out and becoming a trusted voice in those spaces. Whether you are collaborating with the media on a creative story or promoting a piece of content that addresses a specific pain point, your goal is lead generation. We look for individuals who are “obsessively passionate” about the connection between visibility and conversion.

Joining Onboardly means joining an Atlantic Canadian success story that values flexibility and professional integrity. We offer a salaried position that respects your experience and provides the tools you need to succeed, whether you are working from our Moncton-area hub or from your home office. We value “Integrity, Vigilance, and Helpfulness” in our client interactions, ensuring that every program we deliver is built on a foundation of trust.

If you are a self-motivated marketer ready to turn brand awareness into a sales engine, we invite you to apply. Start making an immediate impact on the SME landscape today.

Onboardly | Moncton, NB

Onboardly (Onboardly Media Inc.) is a specialized demand marketing and PR agency headquartered in Moncton, New Brunswick. Founded in 2011, it has carved out a distinct niche by working exclusively with early-stage, venture-funded startups. The agency operates at the intersection of public relations, content marketing, and social media, with a primary mission to help startups “fast-track” their visibility and customer acquisition.

Company Culture: “Startup Energy, Expert Execution”

The culture at Onboardly is reflective of the fast-paced, innovative world of its clients. It is built on the premise that marketing for a startup requires more speed and agility than traditional corporate PR.

Entrepreneurial Spirit: The agency was co-founded by Renée Warren and Heather Anne Carson, both prominent figures in the Atlantic Canadian tech scene. The culture encourages “intrapreneurship,” where team members take full ownership of client relationships and are expected to be constant “ideators.”
“BS-Free” Mentality: Onboardly prides itself on a results-driven, “no-fluff” approach. Their internal philosophy is centered on delivering actionable marketing programs that convert brand awareness into tangible sales leads and user growth.
Remote-First Pioneer: Long before it was a global standard, Onboardly embraced a flexible, remote-friendly culture. While rooted in Moncton, the team is encouraged to work in environments where they are most creative, often utilizing digital nomads and specialists from across the continent.
Thought Leadership: The agency treats its own brand as a lab. Employees are encouraged to contribute to the “Onboardly Blog,” speak at tech conferences, and publish guides (like the famous Ultimate Guide to Startup Marketing), fostering a culture of continuous learning and sharing.

Unique Specialization: Post-Sale Activation

In recent years, the Onboardly brand has expanded its scope to include Activation Intelligence, focusing on the critical 90-day window after a B2B SaaS deal is closed.

Closing the Handoff Gap: The agency recognizes that 67% of customer churn happens because the transition from “Sales” to “Customer Success” fails. Their methodology uses AI-powered briefs to ensure that promises made during the sales process are actually delivered during onboarding.
Moncton as a Tech Incubator: Onboardly is a fixture in the Venn Innovation ecosystem. By staying headquartered in Moncton, they leverage the city’s lower overhead and tight-knit tech community to offer “Silicon Valley-level” strategy with East Coast accessibility.

The Onboardly Methodology

Phase	Focus	Application
Visibility	PR & Media Relations	Identifying and activating influencers and journalists to create trust.
Awareness	Content Marketing	Creating “remarkable content” that positions the startup as a thought leader.
Activation	Post-Sale Success	Using structured handoffs and risk signals to ensure customers adopt the product.
Growth	Lead Generation	Engaging social channels where buyers congregate to drive qualified sales leads.

Why It Stands Out in the Maritimes

Onboardly is one of the few agencies in Atlantic Canada that doesn’t try to be “everything to everyone.” By focusing strictly on startups and B2B SaaS, they have built a reputation for understanding the unique “high-burn, high-growth” pressure that startup founders face. For employees, it offers a “global storytelling” career without needing to leave the East Coast.

To apply for this job please visit www.onboardly.tech.