Growth Performance Manager, Factor US

Job Duties

• Lead the strategic planning and execution of performance marketing campaigns to drive high-volume customer acquisition for Factor US.

• Optimize multi-channel media spend across paid social, search, and affiliate networks to meet aggressive growth targets.

• Manage the end-to-end testing roadmap, including creative iterations, landing page optimizations, and audience segmentation.

• Analyze complex cohort data and attribution models to determine the lifetime value and return on ad spend for specific segments.

• Collaborate with the data science team to refine tracking capabilities and improve the accuracy of performance forecasting.

• Partner with the creative department to brief and develop high-converting assets based on real-time performance insights.

• Negotiate and manage relationships with external media agencies and platform partners to secure premium inventory and beta access.

• Report weekly and monthly growth metrics to executive leadership, highlighting key drivers of success and potential risks.

• Monitor industry trends and competitor tactics within the meal-delivery space to maintain a competitive advantage in the US market.

• Mentor junior analysts to build a data-driven culture and improve the team’s technical execution capabilities.

Requirements

• Hold a Bachelor’s degree in Marketing, Economics, Mathematics, or a related quantitative field.

• Demonstrate significant experience in performance marketing or growth marketing, specifically within a D2C or subscription business.

• Show an expert-level command of Meta Ads Manager, Google Ads, and modern attribution software.

• Exhibit a deep understanding of the US meal-kit or food-tech landscape and its specific consumer acquisition challenges.

• Possess advanced analytical skills with the ability to manipulate large datasets to uncover actionable insights.

• Manage significant monthly advertising budgets with a high degree of accountability and precision.

• Communicate technical performance data clearly to non-technical stakeholders and senior management.

• Apply a rigorous, hypothesis-driven approach to A/B testing and experimentation.

• Work effectively in a high-growth, fast-paced environment based in the New York, NY office.

• Display a proactive mindset toward solving complex marketing attribution and scalability problems.