Google Ads

We’re looking for a Google Ads & Google Shopping Specialist with a sharp performance mindset to take ownership of our paid search strategy. You’ll manage and scale high-converting campaigns across Google Ads and Shopping, focusing on ROAS, CAC, and product visibility.

The ideal candidate is someone who has deep experience in Google Shopping feed management, campaign segmentation, and scaling spend without sacrificing profitability.

Responsibilities
• Plan, launch, and optimize Google Ads campaigns, including Search, Shopping, PMax, and Retargeting.
• Own the Google Merchant Center setup and manage structured product feeds with high accuracy.
• Segment product groups and implement bidding strategies by brand, margin, performance, or lifecycle stage.
• Monitor campaign metrics (CTR, CPC, ROAS, CPA) and apply data-driven optimizations regularly.
• Conduct A/B testing across ad copy, audiences, bid strategies, and creative formats.
• Collaborate with the ecommerce and creative teams to optimize landing pages, product titles, and images for ad performance.
• Identify and capitalize on high-potential search terms, categories, and long-tail keywords.
• Create regular performance reports and proactively suggest scaling or improvement strategies.

Requirements
• 3+ years of experience managing Google Ads & Shopping campaigns (in-house or agency).
• Proven track record of achieving profitable ROAS at scale.
• Expert-level knowledge of Google Merchant Center, Data Feed Rules, PMax, and Smart Shopping.
• Strong experience using platforms like Google Analytics (GA4), Tag Manager, and Looker Studio.
• Deep understanding of product feed optimization, shopping feed diagnostics, and policy compliance.
• Ability to build, manage, and troubleshoot Shopping feeds via Shopify, DataFeedWatch, or similar tools.
• Skilled at scaling campaigns across multiple geographies and optimizing for international delivery.

Job Types: Full-time, Part-time, Temporary, Contract

Pay: ₦200, ₦400,000.00 per month

Experience:
• Google Ads & Shopping campaigns: 3 years (Preferred)
• Google Merchant Center,: 3 years (Preferred)

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