fox com is hiring: Strategic Brand Marketing Director — Ad Sales (Entertainment)

Job Duties

• Lead the development and execution of go-to-market strategies and sales collateral for FOX Entertainment’s digital and linear advertising portfolio.

• Conceptualize breakthrough marketing materials including sales presentations, trade websites, sizzle videos, and client one-sheets.

• Collaborate with internal teams across Programming, Consumer Marketing, Research, and Design to bring unified brand messaging to the marketplace.

• Oversee the strategy and onsite execution of immersive trade events and tentpole activations to build senior-level sales relationships.

• Partner with external creative agencies to direct copy and visual assets, ensuring strict adherence to the brand’s visual identity system.

• Translate audience insights and complex data into compelling narratives that articulate the unique selling proposition of the network.

• Maintain a regular cadence of metrics reporting and analysis to inform future trade marketing content and media campaigns.

• Direct the communication plan for new programming launches and product acquisitions to drive awareness and consideration among agencies and clients.

Requirements

• Possess a minimum of 12 years of experience within a media company, sales organization, or creative agency.

• Demonstrate a sophisticated understanding of the media ad sales process, including digital platforms and linear television formats.

• Exhibit mastery in storytelling with the ability to synthesize data from tools such as Nielsen and Comscore into persuasive sales materials.

• Evidence a track record of managing high-stakes projects and cross-functional stakeholders in a fast-paced environment.

• Show professional experience in creative direction, specifically overseeing design, video production, and copywriting workflows.

• Communicate complex strategic priorities with clarity and confidence to executive-level internal and external audiences.

• Navigate the nuances of talent management and media relations as they pertain to brand activations and events.

• Hold a bachelor’s degree in marketing, communications, or a related field of study.