F&B Marketing Strategist — Luxury Hotel Brand

Job Overview: Assistant Manager — F&B Marketing

This is a high-impact marketing leadership role with Merex Investment Group , a premier firm responsible for some of the UAE’s most iconic luxury lifestyle and hospitality destinations (such as City Walk, The Beach, and La Mer). As an Assistant Manager for F&B Marketing , you will be the creative and strategic force behind a portfolio of high-end dining concepts. This role is designed for a digital-native marketer who can translate luxury culinary experiences into compelling brand stories that drive footfall and social currency in the competitive UAE market.

Key Information

• Employer: Merex Investment Group

• Location: United Arab Emirates (Dubai-based)

• Job Type: Full-time, Permanent

• Experience Required: 3–5 years in Luxury Marketing or Hospitality

• Education: Bachelor’s degree in Marketing, Communications, or a related field

Job Responsibilities

The Assistant Manager acts as the bridge between the kitchen’s craft and the consumer’s screen, focusing on three strategic pillars:

• Strategic Development: Designing and executing comprehensive marketing calendars for diverse F&B outlets to increase brand awareness and revenue.

• Social Media & Content: Managing the “digital storefront” of the brands, including content creation, influencer collaborations, and community management across all major platforms.

• Event Coordination: Planning and executing high-profile launches, seasonal activations, and media events to keep the properties at the forefront of the UAE social scene.

• Brand Consistency: Ensuring all visual and written communications adhere to the strict aesthetic and tone-of-voice standards of the luxury hospitality sector.

• Performance Analysis: Monitoring campaign ROI, footfall data, and social engagement metrics to refine strategies and report to senior stakeholders.

Candidate Requirements

Merex seeks a professional who combines creative flair with analytical discipline:

• Experience: A proven track record of 3-5 years within a luxury marketing agency or a high-end hospitality group.

• Academic Background: A Bachelor’s degree in Marketing or a closely related discipline is mandatory.

• Technical Proficiency: Expert knowledge of social media algorithms, digital advertising, and high-end content production.

• Communication: Exceptional storytelling skills and a fluent command of English; Arabic language skills are a significant advantage in the local market.

• Network: An existing network of lifestyle influencers, media contacts, and event vendors in the UAE.

Salary and Benefits

This position offers a premium package aligned with the standards of a top-tier investment firm:

• Monthly Salary: AED 18,000 – AED 25,000 (Tax-free, based on experience).

• Benefits: Generous annual leave, premium medical insurance, and potential performance-based bonuses.

• Career Growth: Opportunities to manage world-renowned F&B brands and progress into senior management within a fast-growing group.

• Legal: Full UAE residency visa sponsorship and statutory end-of-service benefits.

Market Context: Estimated Average Salaries

In the UAE’s hospitality marketing sector, salaries for “Assistant Manager” levels at major investment groups typically fall within these ranges:

Unique Job Description

Position: F&B Marketing Strategist (Assistant Manager) — Luxury Hospitality

Are you a culinary storyteller who knows how to turn a signature dish into a viral sensation? Merex Investment Group is seeking a dynamic Assistant Manager of F&B Marketing to join our team in the United Arab Emirates . This is a role for a “Brand Architect”—someone who understands that in the world of luxury dining, the atmosphere and the digital presence are just as important as the menu.

In this position, you will be the engine behind some of the most talked-about dining destinations in the UAE. Your mission is to take our world-class F&B concepts and weave them into the fabric of Dubai’s social life. Whether you are orchestrating an exclusive media launch, collaborating with top-tier influencers, or deep-diving into engagement data to optimize a campaign, you are the guardian of our brands’ prestige. You are a professional who thrives in the fast-paced intersection of luxury, technology, and lifestyle.

We are looking for a marketing veteran with 3-5 years of experience who views “hospitality” as an art form. You possess the creative vision to see the next big trend before it happens and the analytical rigor to prove its success. If you are ready to elevate your career within a prestigious group that values ​​innovation and high-performance, this role offers a world-class stage for your talents. Join Merex, and help us shape the future of luxury dining in the Middle East.