Fashion Marketing Manager

Job Duties

• Develop seasonal marketing strategies that align with collection launches and the global fashion calendar.

• Direct the production of high-end editorial and commercial content for digital, print, and social platforms.

• Manage relationships with fashion stylists, photographers, and influencers to elevate brand visibility.

• Coordinate the planning and execution of runway shows, showroom appointments, and press previews in New York.

• Oversee the brand’s social media presence to ensure a luxury aesthetic and high audience engagement.

• Analyze sell-through data and consumer trends to adjust marketing tactics for specific product categories.

• Liaise with retail partners and department stores to execute co-branded marketing initiatives and window displays.

• Track and manage the departmental budget to ensure high-impact results for all seasonal activations.

• Draft press releases and brand storytelling pieces for distribution to major fashion publications and media outlets.

• Present comprehensive marketing performance reports and trend forecasts to the creative director and executive team.

Requirements

• Hold a Bachelor’s degree in Fashion Marketing, Communications, or a related field of study.

• Demonstrate professional experience in a marketing management role specifically within the fashion or luxury goods industry.

• Show a proven track record of successfully executing large-scale events and multi-channel brand campaigns.

• Exhibit a sophisticated visual eye and a deep understanding of current fashion aesthetics and trends.

• Possess an existing network of industry contacts including editors, influencers, and creative agencies.

• Manage multiple high-priority deadlines during peak seasonal periods without compromising quality.

• Apply analytical skills to measure the impact of brand awareness campaigns and influencer partnerships.

• Communicate with clarity and poise when representing the brand to external stakeholders and media.

• Work full-time from the New York, NY office with the flexibility to attend after-hours industry events.

• Accept the specified salary range of 74,000 to 125,000 USD as full compensation for the role.