Job Overview: Director of Sales & Marketing (Luxury Beach Resort)

This is a high-stakes executive leadership position at Sofitel Dubai , a brand synonymous with French “art de vivre” and sophisticated luxury. Based at one of Dubai’s premier beach resorts, the Director of Sales & Marketing (DOSM) is the primary architect of the property’s commercial success. The role demands a visionary strategist who can navigate the hyper-competitive Dubai luxury resort market, balancing high-yield leisure tourism with elite corporate and event segments to drive record-breaking revenue performance.

Key Information

Employer: Sofitel (Accor Group)
Location: Dubai, United Arab Emirates (Beach Resort)
Job Type: Full-time, Executive Leadership
Experience Required: 5-6 years in a similar DOSM role
Sector: Luxury Hospitality / Sales & Marketing Strategy

Job Responsibilities

The Director acts as the commercial engine of the resort, overseeing all revenue-generating departments:

Strategic Leadership: Shaping and executing a comprehensive Sales & Marketing roadmap that enhances the resort’s market share and global prestige.
Team Management: Leading and mentoring a high-performance team across Sales, Marketing, PR, and Revenue Management to ensure goal alignment.
Financial Stewardship: Managing the department budget with precision, ensuring a high ROI on marketing spend and maintaining healthy P&L margins.
Market Intelligence: Rigorously monitoring UAE market trends and competitor activity to pivot strategies in real-time and capture emerging opportunities.
Revenue Optimization: Driving RevPAR (Revenue Per Available Room) and GOPPAR (Gross Operating Profit Per Available Room) through innovative pricing and distribution.
Brand Advocacy: Serving as the lead ambassador for the Sofitel brand, ensuring all luxury standards and marketing communications are flawlessly executed.

Candidate Requirements

Sofitel seeks an elite hospitality professional with a deep understanding of the Middle Eastern luxury landscape:

Tenure: 5–6 years of experience in a similar senior leadership role, specifically within 5-star luxury resorts.
Regional Expertise: A strong, proven background in UAE luxury hotel sales , with an established network of key stakeholders and travel partners.
Technical Mastery: Advanced knowledge of luxury sales techniques, digital marketing trends, and revenue management systems (eg, TARS, IDeaS).
Communication: Exceptional negotiation and presentation skills, with the ability to influence C-suite stakeholders and international partners.
Attributes: A “strategic thinker” with a passion for French elegance and the ability to thrive in a high-pressure, target-driven environment.

Salary and Benefits

As an executive role within the Accor Group, the compensation package is designed for top-tier talent:

Monthly Salary: AED 35,000 – AED 55,000 (Tax-free, plus high-value performance bonuses).
Executive Housing: A generous housing allowance or premium private accommodation.
Family Benefits: Comprehensive family medical insurance, education allowances for children, and annual business-class flights.
Global Mobility: Access to Accor’s worldwide network for career progression and executive “Discovery” travel rates.
Legal: Full UAE residency visa sponsorship and executive-tier end-of-service benefits.

Market Context: Estimated Average Salaries

In the Dubai “Luxury Beach Resort” segment, DOSM roles are among the highest-paid marketing positions due to the complexity of resort operations:

Role Category	Monthly Salary (AED)	Total Potential (Inc. Bonus)
Sales Manager	15,000 – 22,000	20,000 – 28,000
Director of Sales	25,000 – 35,000	35,000 – 45,000
Director of Sales & Marketing	35,000 – 60,000+	Executive Package

Unique Job Description

Position: Director of Luxury Sales & Marketing — Shaping the Future of Sofitel

Are you a commercial visionary who knows how to blend the precision of data with the soul of French luxury? Sofitel Dubai is seeking a Director of Sales & Marketing to lead our iconic beach resort to new heights of market dominance. This is not a role for a traditional manager; it is a summons for a “Growth Architect”—someone who can look at the Dubai coastline and see not just a resort, but a world-class destination waiting to be redefined.

At Sofitel, we celebrate the Magnifique . Your mission will be to weave our heritage of French elegance into the vibrant, fast-paced fabric of the Dubai hospitality market. You will lead a team of elite professionals, turning market trends into actionable strategies and room nights into unforgettable guest journeys. You are a leader who understands that in the luxury sector, your brand’s presence must be as impeccable as its service, and your revenue performance as bold as its architecture.

We are looking for a hospitality veteran with a minimum of five years in a leadership role and a “Gold Standard” track record in the UAE. You possess the strategic mind to manage multimillion-dirham budgets and the creative heart to inspire a team towards excellence. If you are ready to represent one of the world’s most prestigious luxury brands and drive the commercial heart of a premier beach resort, your stage is ready. Join Sofitel, and let’s create something truly Magnifique .

Sofitel, Dubai

The Company

As the global ambassador of modern French luxury, Sofitel operates multiple landmark properties across Dubai, including the iconic obelisk-shaped tower in Wafi and the Polynesian-themed resort on The Palm . Part of the Accor group, it stands as a premier destination for “Art de Vivre,” seamlessly blending high-end hospitality with sophisticated design and world-class gastronomy.

Culture

The organizational culture is defined by “The Spirit of Sofitel” — a unique fusion of French elegance and local Emirati heritage. Employees, referred to as “Heartists,” are encouraged to deliver “Magnifique” experiences through creativity and genuine care. This environment fosters professional excellence, cultural diversity, and a commitment to sustainable luxury and high-touch service.

Location

Sofitel boasts a diverse geographic footprint in Dubai, with prime real estate in Downtown Dubai , Jumeirah Beach (JBR) , and the exclusive Palm Jumeirah . These strategic locations provide guests with immediate access to the city’s financial hubs, luxury retail districts, and tranquil beachfronts, all while offering breathtaking views of the Burj Khalifa or the Arabian Gulf.

To apply for this job please visit sofitel.accor.com.