Director, Brand Marketing

Job Duties

• Architect a comprehensive brand strategy that aligns with long-term business objectives and market positioning.

• Direct all multi-channel marketing campaigns from initial concept through to final execution and reporting.

• Oversee the creative direction to ensure visual and verbal consistency across every consumer touchpoint.

• Manage the annual marketing budget with a focus on high-impact allocations and measurable ROI.

• Analyze market trends and competitor activity to identify opportunities for brand differentiation and growth.

• Lead and mentor a high-performing team of marketing professionals to foster a culture of excellence and innovation.

• Collaborate with product and sales departments to integrate brand messaging into the entire customer journey.

• Negotiate and manage relationships with external agencies, vendors, and strategic partners.

• Establish key performance indicators to track brand health, awareness, and sentiment across the US market.

• Present regular performance updates and strategic roadmaps to the executive leadership team.

Requirements

• Hold a Bachelor’s degree in Marketing, Communications, or a related field of study.

• Demonstrate extensive experience leading brand marketing functions within a fast-paced corporate environment.

• Show a proven track record of scaling established brands or successfully launching new product lines.

• Possess deep expertise in digital marketing, social media ecosystems, and traditional advertising channels.

• Exhibit exceptional communication skills with the ability to influence stakeholders at all levels.

• Maintain a strong network of industry contacts and creative partners within the New York market.

• Apply advanced analytical skills to interpret complex data sets and translate them into actionable insights.

• Display a sophisticated understanding of consumer psychology and modern brand storytelling.

• Exercise decisive leadership and the ability to thrive under high-pressure deadlines.

• Work full-time from the New York, NY office with occasional travel as required by the business.