Job Duties

Define the overarching brand architecture to ensure a consistent voice across all consumer touchpoints.
Lead the conceptualization and delivery of high-impact marketing campaigns that drive brand equity.
Collaborate with cross-functional teams to align brand objectives with broader commercial goals.
Oversee the creative development process for all digital and physical marketing assets.
Manage the annual brand marketing budget to optimize return on investment across various channels.
Analyze market research and consumer behavior data to identify emerging growth opportunities.
Evaluate campaign performance through rigorous tracking of key brand health metrics.
Present strategic brand roadmaps and performance updates to the executive leadership team.
Cultivate partnerships with external agencies and vendors to elevate creative output.
Mentor a team of marketing professionals to foster a culture of excellence and continuous learning.

Requirements

Demonstrate extensive experience in senior-level brand marketing within a competitive industry.
Evidence a track record of building and scaling successful consumer brands.
Possess sophisticated communication skills for influencing stakeholders at the highest level.
Show expert knowledge of the current digital media landscape and traditional marketing channels.
Display strong analytical abilities to translate complex data into actionable brand strategies.
Lead multidisciplinary teams with a focus on collaborative project management.
Exhibit financial acumen in managing large-scale departmental budgets.
Navigate fast-paced environments with a high degree of professional agility.
Hold a degree in marketing, business, or a relevant professional field.
Maintain a professional network within the New York marketing community.

To apply for this job please visit careers.tapestry.com.