Customer Marketing Associate – Messaging

Job Duties

• Develop and deploy targeted lifecycle messaging across email, SMS, and in-app notification channels.

• Build automated marketing workflows that guide customers through the onboarding and retention journey.

• Draft concise and engaging copy tailored to specific customer segments and behavioral triggers.

• Coordinate with the product team to ensure messaging alignment with new feature launches and updates.

• Execute A/B tests on subject lines, creative assets, and delivery timing to optimize engagement rates.

• Monitor key performance indicators including open rates, click-through rates, and conversion metrics.

• Segment customer databases based on purchase history, engagement levels, and demographic data.

• Maintain a consistent brand voice across all direct-to-consumer communication touchpoints.

• Troubleshooting technical issues within the messaging platform to ensure reliable message delivery.

• Report on campaign performance trends to inform future customer marketing strategies.

Requirements

• Hold a Bachelor’s degree in Marketing, Communications, or a related business field.

• Demonstrate experience managing high-volume messaging campaigns in a professional environment.

• Show proficiency with marketing automation platforms and customer relationship management software.

• Exhibit strong copywriting skills with a focus on driving specific user actions.

• Apply analytical skills to interpret campaign data and suggest actionable improvements.

• Manage multiple project timelines simultaneously in a fast-paced New York office setting.

• Understand the technical foundations of email deliverability and mobile messaging regulations.

• Collaborate effectively with creative and technical teams to produce high-quality assets.

• Display a high level of attention to detail regarding link tracking and audience segmentation.

• Commit to a full-time schedule within the specified hourly compensation range.