Customer Marketing Associate – Messaging

Job Duties

• Execute Lifecycle Campaigns: Manage end-to-end deployment of automated and ad-hoc messaging across email, SMS, and push notification channels.

• Copywriting & Creative: Draft compelling, action-oriented copy for marketing triggers that align with specific user behaviors and brand milestones.

• Technical Implementation: Build and test messaging templates using HTML/CSS within enterprise-level marketing automation platforms.

• Calendar Management: Coordinate the messaging deployment schedule to ensure a balanced and high-impact cadence for the New York-based customer base.

• Performance Analysis: Monitor and report on key metrics such as open rates, click-through rates (CTR), and conversion to identify growth opportunities.

• A/B Testing: Conduct rigorous testing of subject lines, delivery times, and creative assets to continuously optimize engagement and revenue.

• List Hygiene: Maintain the health of the marketing database by monitoring bounce rates, managing opt-outs, and ensuring high deliverability.

• Cross-Functional Collaboration: Partner with the Creative, Product, and Data teams to ensure messaging is accurate, on-brand, and technically sound.

• Segmentation Strategy: Assist in defining complex user segments to deliver hyper-personalized content based on purchase history and demographics.

• Compliance Management: Ensure all messaging campaigns adhere to CAN-SPAM, TCPA, and GDPR regulations.

Requirements

• Education: Hold a bachelor’s degree in Marketing, Communications, Business, or a related field.

• Experience: Demonstrate professional experience in digital messaging, specifically within email marketing or CRM operations.

• MarTech Proficiency: Show hands-on experience with tools such as Braze, Iterable, Klaviyo, or Salesforce Marketing Cloud.

• Technical Skills: Possess a foundational understanding of HTML/CSS specifically for email formatting and troubleshooting.

• Analytical Mindset: Apply strong data literacy skills to interpret campaign results and provide actionable recommendations.

• Communication: Exhibit exceptional writing and editing skills with the ability to adapt tone for different digital channels.

• Organization: Display high attention to detail while managing complex deployment schedules and audience exclusion logic.

• Agility: Work efficiently in a fast-paced environment, managing multiple project deadlines simultaneously.

• Location: Reside in or be able to commute to the New York office for full-time participation and team collaboration.

• Regulatory Knowledge: Maintain a solid understanding of email deliverability best practices and consumer privacy laws.