Content and Events Marketing Executive

Company: Katie Bard (recruiting for a Fintech firm)

Location: Birmingham City Centre (Hybrid: 2 days in-office)

Employment Type: Full-time

Salary: £28,000 – £30,000 per annum

Professional Job Summary

A forward-thinking financial technology (Fintech) firm in Birmingham is seeking a versatile Content and Events Marketing Executive. This role sits at the intersection of creative storytelling and logistical precision. You will be responsible for defining the firm’s voice through high-level thought leadership and content creation, while simultaneously executing a calendar of internal and external events. This is an ideal position for a marketing professional who enjoys switching between strategic PR messaging and hands-on event management. The company operates a modern, hybrid model, allowing for a strong work-life balance while remaining connected to the firm’s Birmingham-based innovation hub.

Key Responsibilities

Thought Leadership & Content: Produce a wide range of marketing collateral, including long-form blog posts, industry articles, newsletters, and social media content that establishes the firm as a thought leader in Fintech.
PR & Media Relations: Act as the internal liaison for the PR agency; develop detailed briefs, review messaging to ensure strict brand alignment, and identify new opportunities for media commentary and press features.
Event Coordination: Support the Event Coordinator in the full lifecycle of events, from initial research and venue scouting to the delivery of webinars, industry exhibitions, and internal company functions.
Campaign Management: Craft and deploy email marketing campaigns that engage stakeholders, track performance metrics, and drive brand awareness.
Brand Advocacy: Ensure that every piece of content—whether digital or event-based—adheres to the company’s tone of voice and strategic positioning within the Fintech sector.

Required Qualifications & Skills

Marketing Foundation: Essential experience in marketing, communications, or PR (agency or in-house backgrounds are both welcomed).
Content Mastery: Demonstrable experience in creative writing, editing, and content strategy for digital channels.
Events Passion: A genuine enthusiasm for the logistics of event management and a “hands-on” approach to webinar and exhibition delivery.
Communication: Ability to distill complex Fintech topics into clear, accessible, and engaging content for a professional audience.
Organizational Agility: Proficiency in managing multiple deadlines across content calendars and event project plans simultaneously.

About the Company

The recruiting firm is an innovative leader in the Fintech space. In an industry defined by rapid change, they prioritize agility, cutting-edge software solutions, and a collaborative work culture. Based in the heart of Birmingham, they offer a professional environment that values creative input from all team members.

Market & Industry Context

The UK Fintech sector is currently one of the most competitive and fast-paced markets in the world. As financial services become increasingly digital, firms must rely on “Content-Led Marketing” to build trust with customers. This role is vital: you aren’t just writing blogs; you are building the firm’s reputation in a market where brand authority is the primary currency.

Career Growth & Progression Path

Marketing Manager: This role is a direct pipeline to a Marketing Manager position, where you would own the full marketing strategy rather than executing individual workstreams.
PR/Communications Lead: By working closely with the PR agency, you can progress into a dedicated Communications Manager role, handling high-level corporate reputation and crisis management.
Events Director: With experience in large-scale exhibitions and international webinars, you can evolve into an Events Director, owning the firm’s entire national and international event portfolio.

Interview Preparation Insights

The “Fintech” Hook: You don’t need to be a coder, but you do need to understand the Fintech landscape. Research what “Fintech” means to a Birmingham-based firm—what are the current trends (e.g., open banking, digital payments, AI in finance)?
Content Audit: Be ready to present examples of your writing. If you have a portfolio, bring it. Be prepared to explain why a specific piece of content you wrote was successful.
Event Logistics: Talk about an event you supported. Don’t just say you “helped”; explain your contribution to the planning, research, or execution stages.
Agency Relations: If you have worked with agencies before, explain your experience. If not, explain how you would manage an agency to ensure they deliver work that matches your brand’s standards.

Compliance Note

Katie Bard manages all applications in accordance with the Data Protection Act 2018 (GDPR). Successful candidates will have their data handled with strict confidentiality throughout the recruitment lifecycle. If an application is unsuccessful, all records of your data are deleted within 6 weeks.

This role as a Content and Events Marketing Executive with a FinTech firm in Birmingham offers a hybrid opportunity to blend creative writing with professional event management.

Core Role Summary

Category	Details & Specifications
Employer	Katie Bard (on behalf of a FinTech client)
Location	Birmingham City Centre (Hybrid: 2 days in office)
Salary	£28,000 – £30,000 per annum
Contract Type	Full-time

Key Responsibilities

The role is divided between digital content strategy and the operational delivery of events.

Content & Thought Leadership: Developing high-quality assets including articles, blog posts, press releases, newsletters, and social media content.
PR Support: Acting as a liaison with external PR agencies, including drafting briefs, ensuring brand alignment, and identifying media commentary opportunities.
Email Marketing: Crafting and deploying targeted email campaigns to internal and external audiences.
Event Coordination: Assisting the Event Coordinator with the planning and delivery of webinars, industry exhibitions, and internal corporate events.

Candidate Profile

The ideal candidate will be a well-rounded communicator with a blend of creative and logistical skills.

Essential Experience: Proven experience in marketing, communications, or PR (in-house or agency-based).
Creative Flair: Strong writing ability with a keen eye for brand consistency.
Organisational Skills: The ability to support event logistics, research venues/opportunities, and manage multi-channel campaigns.
Enthusiasm: A proactive approach to both content creation and the high-energy environment of event management.

Why Consider This Role?

FinTech Sector: The financial technology industry is fast-paced and innovative, providing excellent exposure to high-level B2B marketing strategies.
Hybrid Flexibility: A hybrid working model (2 days in office) provides a balance between collaborative teamwork and independent focus time.
Professional Development: You will work directly with PR agencies and senior stakeholders, which is an excellent way to accelerate your career in marketing communications.

Application Tips

Since this role heavily involves both writing and event planning, ensure your application:

Showcases a portfolio: If possible, include links to articles, blogs, or newsletters you have authored.
Highlights event logistics: Detail specific events you have helped plan, focusing on your role in the preparation or delivery phases.
Emphasizes Brand Alignment: Mention your experience working with brand guidelines or style guides to demonstrate your attention to detail.

To apply for this job please visit www.katiebard.com.