Community Manager (food & bev)

Job Overview: Social Media & Community Manager (CPG)

Aquent is representing a global leader in Consumer Packaged Goods (CPG) to find a culture-first Social Media & Community Manager based in New York City. This is a strategic role for someone who understands that modern brand-building happens in the comments section and real-time cultural conversations, not just through polished campaigns.

You will be the “human” voice of iconic food and beverage brands, responsible for turning everyday social interactions into high-value brand moments that drive long-term loyalty and advocacy.

Key Responsibilities & Strategic Execution

Community Engagement & Real-Time Culture

• Active Participation: Own cross-platform engagement, managing proactive and reactive interactions across TikTok, Instagram, X, and YouTube.

• Cultural Agility: Identify “surprise-and-delight” opportunities to inject the brand into trending moments and cultural conversations beyond owned content.

• Scalable Frameworks: Build workflows that encourage User-Generated Content (UGC) and turn casual followers into brand advocates.

Activation, Advocacy & Gifting

• Product Seeding: Lead fan engagement initiatives, including product seeding, sampling, and gifting programs to drive organic reach.

• Advocacy Programs: Execute repeatable outreach playbooks for product launches and major brand campaigns.

• Engagement Tools: Serve as the internal expert on community management technologies and partner ecosystems.

Brand Voice, Governance & Risk

• Editorial Leadership: Act as the final word on brand voice for all social interactions, ensuring consistency, speed, and quality.

• Crisis & Reputation: Monitor and triage sensitive interactions, executing escalation protocols with Legal, PR, and Customer Care to protect brand reputation.

• Insights & Intelligence: Use social listening tools to monitor sentiment and translate behavioral signals into actionable campaign strategies.

Qualifications & Requirements

Professional Experience

• Tenure: 4–6 years of experience in community management, social engagement, or audience strategy.

• Platform Fluency: Deep expertise in the nuances of TikTok, Instagram, and emerging social platforms.

• Tech Stack: Proficiency with enterprise-level tools such as Sprinklr, Khoros, or Sprout Social.

Core Competencies

• High-Volume Moderation: Proven success managing a high-volume social presence for a major consumer brand.

• Exceptional Communication: Masterful control of brand voice and tone, with the ability to write copy that feels human and relatable.

• Strategic Judgment: Strong “gut feel” for reputation-sensitive scenarios and the ability to operate in fast-paced, culture-driven environments.

Why Join This Global CPG Organization?

• Iconic Brands: Work with household names in the food and beverage space that have massive, active audiences.

• Strategic Influence: At this organization, community management is viewed as a “strategic growth lever,” not just basic moderation.

• Innovation: Stay at the forefront of social trends, testing and learning on emerging platforms and activation technologies.

• Collaborative Environment: Partner cross-functionally with Creative, Influencer, and PR teams to shape the future of digital connection.

Application Information

Interested candidates should apply through the Aquent portal. Your application should emphasize your experience with high-volume brand moderation, your philosophy on “surprise-and-delight” marketing, and your specific experience with product seeding and advocacy programs.

The Company & Culture
Aquent is a global leader in creative, marketing, and design staffing, consistently recognized for its “people-first” approach. In 2026, it was named one of America’s Greatest Workplaces for Culture, Belonging & Community by Newsweek. The culture is built on advocacy and inclusivity, treating its talent (contractors) as true W-2 employees with “best-in-class” benefits. Unlike traditional agencies, Aquent emphasizes long-term career growth, offering free training through Aquent Gymnasium to help talent bridge skill gaps in emerging fields like AI and UX Design. The internal vibe is professional yet progressive, with a significant commitment to being carbon negative.

The Location
In New York City, Aquent serves as a powerhouse connector for the city’s elite creative and tech sectors. While the company embraces a remote-first philosophy for many roles, its NYC presence is a strategic hub for high-impact placements at Fortune 500 companies and global agencies. Working through Aquent in New York puts you in the orbit of “Silicon Alley,” where you’ll likely find yourself placed with giants in Tech, Retail, and Beauty (such as Google, Walmart, or leading global beauty brands). The NYC team is known for being “hyper-responsive,” acting as dedicated agents for talent navigating the high-speed Manhattan job market.