Website Talent Ali

Brand & Sponsorship Lead

Hireroo (On behalf of a Global Brokerage) • Dubai, United Arab Emirates

Hireroo is representing a prestigious, well-established Global Brokerage in their search for a high-caliber Brand & Sponsorship Lead . This is a strategic leadership role designed for a professional who understands the intersection of high-stakes financial services and world-class brand storytelling.

In this position, you will be the architect of the firm’s identity in the Middle East and beyond. You will lead the overarching brand strategy, identifying and managing high-profile sponsorships—ranging from sports and arts to industry-leading summits—to elevate the firm’s market presence. This role offers a unique opportunity to manage significant budgets and execute integrated, cross-channel campaigns that resonate with a global audience of investors and traders.

Key Responsibilities

The Brand & Sponsorship Lead is responsible for the firm’s public-facing narrative and partnership ecosystem:

Strategic Brand Leadership: Define and execute the long-term brand roadmap, ensuring consistent messaging and “Semantic DNA” across all global touchpoints.
Sponsorship Management: Identify, negotiate, and manage high-impact partnerships and sponsorships that align with the brokerage’s elite market positioning.
Integrated Campaign Execution: Lead the end-to-end delivery of integrated marketing campaigns across digital, ATL (Above-The-Line), and BTL (Below-The-Line) channels.
Data-Driven Optimization: Interpret complex market data and campaign analytics to refine brand strategies and prove ROI on sponsorship investments.
Stakeholder & Leadership: Act as a primary advisor to senior leadership on brand health and partnership opportunities, maintaining strong communication across internal departments.
Agency Management: Oversee relationships with creative and media agencies to ensure all assets meet the firm’s rigorous quality and compliance standards.

Required Qualifications & Skills

The firm seeks a “Visionary Leader” with a proven track record in the financial or luxury sectors:

Professional Experience: Significant experience in Brand Management and Marketing, preferably within Global Brokerages, Fintech, or High-End Financial Services .
Sponsorship Expertise: Proven ability to manage large-scale corporate sponsorships and maximize their value through activation.
Leadership Mastery: Strong leadership capabilities with the ability to manage cross-functional teams and external agency partners.
Communication: Exceptional verbal and written communication skills, with the ability to present complex brand strategies to executive stakeholders.
Analytical Mindset: Adept at using data and consumer insights to drive creative and strategic decisions.
Market Knowledge: A deep understanding of the global financial landscape and the nuances of the Dubai/MENA marketing environment.

About the Client (Global Brokerage)

Our client is a global leader in the brokerage space, known for providing sophisticated trading technology and deep market liquidity. With a reputation built on trust and innovation, the firm is currently expanding its footprint in the Middle East. The culture is fast-paced, results-oriented, and highly professional, offering a “Hybrid” work environment that values both collaboration and individual autonomy.

Market & Industry Context: The Dubai Hub

Dubai has solidified its position as a global financial capital, and the brokerage sector is more competitive than ever. In 2026, the trend has shifted from “Product-Push” marketing to “Lifestyle & Values” branding . Leading brokerages are now competing through high-visibility sports sponsorships (Formula 1, Football, Sailing) and ESG-focused partnerships. As the Brand & Sponsorship Lead, you will be at the forefront of this evolution, ensuring the firm stays ahead of the curve in a “Smart City” economy.

Career Growth & Progression Path

This leadership role offers a clear trajectory within the global marketing hierarchy:

Head of Marketing (MENA): Taking full ownership of the regional marketing budget and team strategy.
Global Brand Director: Transitioning to a worldwide role to harmonize brand strategy across all international offices.
Chief Marketing Officer (CMO): Joining the C-suite to drive the overarching commercial and brand growth of the brokerage.
Strategic Partnerships Consultant: Leveraging your network to move into high-level advisory for global sports or entertainment entities.

Interview Preparation Insights

Expect the interview process to be a rigorous assessment of your strategic thinking:

The Sponsorship Pitch: Be prepared to present a hypothetical sponsorship opportunity. Why is it a fit for a brokerage? How would you measure its success beyond just “logo placement”?
Crisis Brand Management: How would you handle a brand reputation challenge in the volatile world of finance?
Data vs. Creative: Describe a time you used hard data to change a creative direction that wasn’t performing.
Integrated Execution: Share an example of an integrated campaign you led that successfully drove customer acquisition or brand sentiment.

Compensation & Benefits

Salary: Competitive, tax-free salary (commensurate with senior leadership experience).
Visa Sponsorship: Full visa sponsorship provided for the successful candidate.
Flight Benefits: Annual holiday flight tickets to your home country.
Working Model: Hybrid (Blending office-based collaboration in Dubai with remote flexibility).
Standard Benefits: Comprehensive health insurance, annual leave, and performance-based bonuses.

Work Environment & Location Insights

Dubai, United Arab Emirates: You will be based in one of the world’s most vibrant business hubs. The role requires a professional presence at high-profile events and sponsorship activations. The office environment is international and ambitious, following the UAE’s standard Monday-Friday work week, with the flexibility required to manage global campaigns across different time zones.

Compliance & Equal Opportunity Note

Hireroo and our client are equal-opportunity employers. All appointments are based on merit and professional excellence. Successful candidates will need to provide attested degrees and undergo standard background checks as part of the visa and security clearance process for the financial sector.

Advanced Core Summary: Brand & Sponsorship Lead

Category	Details & Key Data
Organization	Hireroo (on behalf of a Global Brokerage)
Location	Dubai, United Arab Emirates
Work Model	Hybrid
Core Functions	Brand Strategy, Sponsorship Management, & Integrated Campaigns
Industry	Financial Services / Global Brokerage
Visa Status	Visa Sponsorship Available
Key Benefits	Holiday Flight Tickets and Comprehensive Benefits Package
Reference ID	#J-18808-Ljbffr

Strategic Brand & Partnership Leadership

Brand Strategy Evolution: Developing and leading the long-term brand identity and positioning for a high-growth global brokerage.
Sponsorship Portfolio Management: Identifying, negotiating, and managing high-impact partnerships and sponsorships to increase brand equity and market reach.
Integrated Campaign Execution: Orchestrating complex marketing campaigns across multiple channels (Digital, OOH, Social) to ensure a cohesive brand voice.
Data-Driven Insights: Interpreting market data and performance metrics to refine brand strategies and optimize sponsorship ROI.
Stakeholder Coordination: Leading cross-functional teams and external partners to deliver world-class brand experiences.

Candidate Requirements & Core Competencies

Proven Track Record: Extensive experience in senior brand and marketing roles, preferably within the financial services or brokerage sector.
Leadership Excellence: Strong ability to manage teams and drive strategic initiatives in a fast-paced, global environment.
Communication Mastery: Exceptional verbal and written skills required for high-level negotiations and internal advocacy.
Strategic Agility: Adept at navigating the intersection of traditional brand management and modern, data-led performance marketing.
Regional & Global Context: Experience managing brand consistency across diverse geographic markets while adapting to local UAE nuances.

Professional Environment & Value Proposition

Global Exposure: Joining a well-established brokerage with a significant international footprint.
Stability & Support: Direct support for international relocation through visa sponsorship and annual travel benefits.
Flexible Culture: A hybrid work model designed to balance operational excellence with employee well-being.

To apply for this job please visit recruitment.hireroo.com.