Brand Marketing Associate

Job Duties

• Coordinate the execution of integrated brand campaigns across multiple digital and physical touchpoints.

• Monitor brand consistency across all marketing collateral to ensure adherence to global identity guidelines.

• Liaise with external agencies and internal creative teams to produce high-quality promotional assets.

• Conduct market research and competitor analysis to identify emerging trends and consumer insights.

• Manage the brand marketing calendar to ensure timely delivery of seasonal and product-specific initiatives.

• Support the planning and onsite execution of brand events, pop-ups, and partnership activations.

• Tracking budget expenditures for specific brand projects to ensure financial alignment with quarterly targets.

• Prepare comprehensive post-campaign reports that highlight reach, sentiment, and impact on brand equity.

Requirements

• Possess a minimum of four years of experience in brand management or marketing roles.

• Demonstrate a deep understanding of the New York market and current consumer lifestyle trends.

• Communicate complex brand narratives clearly and persuasively to diverse audiences.

• Analyze campaign data to derive actionable insights for future brand strategy.

• Navigate project management software to track deliverables and maintain strict timelines.

• Evidence a high level of creative judgment and an eye for sophisticated design.

• Build strong relationships with cross-functional partners in sales, product, and digital departments.

• Thrive in an environment that requires both strategic thinking and hands-on execution.