Associate Director, Brand Marketing (Factor)

Job Duties

• Lead the strategic development of high-impact brand campaigns to drive growth and brand equity for the Factor portfolio.

• Manage the execution of cross-functional marketing initiatives from creative briefing through to post-campaign analysis.

• Define and protect the brand identity to ensure a consistent visual and verbal voice across all consumer-facing channels.

• Analyze complex market data and consumer insights to identify white-space opportunities for brand expansion.

• Oversee the annual marketing budget to ensure optimal resource allocation and maximum return on investment.

• Direct the internal creative team and external agency partners to produce world-class marketing collateral and content.

• Collaborate with product development and supply chain teams to align marketing strategies with the product roadmap.

• Establish and track comprehensive brand health metrics to measure awareness, consideration, and sentiment.

• Present long-term brand visions and quarterly performance updates to the senior executive leadership team.

• Mentor and develop a team of marketing professionals to maintain a high-performance culture and internal talent pipeline.

Requirements

• Hold a Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is highly preferred.

• Demonstrate significant experience in brand management, specifically within the consumer-packaged goods or food-tech sectors.

• Show a proven track record of managing large-scale, multi-channel marketing budgets and complex campaigns.

• Possess deep expertise in digital growth strategies, social media ecosystems, and traditional media planning.

• Exhibit exceptional leadership skills with the ability to influence cross-functional stakeholders at an executive level.

• Apply advanced analytical skills to translate data into actionable brand strategies and growth plans.

• Communicate complex ideas clearly and persuasively through both written reports and verbal presentations.

• Manage multiple high-priority projects simultaneously in a fast-paced, high-growth environment.

• Work effectively from the New York, NY office on a full-time basis.

• Display a passion for the health, wellness, or food-tech industry and the Factor brand mission.