Job Summary

The Aspiring Store Leader (Assistant Store Manager) at Sundial is a high-potential leadership role designed for a retail professional ready to bridge the gap between “managing tasks” and “leading a business.” Based in Calgary, you will be the operational backbone of the store, ensuring that daily sales targets are met while simultaneously grooming the next generation of retail talent. This position is perfect for someone with the “grit” to handle the logistics of a fast-paced sales floor and the “wit” to analyze performance data to drive store-wide growth.

Job Details

Employer: Sundial (A prominent retail brand focusing on curated consumer experiences).
Location: Calgary, AB.
Position Type: Full-time.
Compensation: $45,000 – $55,000 per year.
- Structure: Often includes a base salary plus performance-based bonuses linked to store KPIs.
Perks: Comprehensive benefits package, employee discounts, and a structured “Leadership & Growth” career path.
Schedule: Full flexibility required for a retail environment (evenings, weekends, and holidays).

Core Responsibilities

Operational Leadership: Oversee daily store opening/closing, cash management, and staff scheduling to ensure seamless 12-hour operations.
Sales Performance: Monitor Key Performance Indicators (KPIs)—such as conversion rates and average transaction value—and implement floor strategies to exceed targets.
Team Development: Recruit, onboard, and mentor a high-performing team, fostering a culture of accountability and “Integrity-first” service.
Inventory & Merchandising: Manage stock levels, coordinate with the warehouse for deliveries, and ensure visual merchandising standards align with Sundial’s premium brand image.
Customer Advocacy: Act as the final point of resolution for complex customer inquiries, ensuring every guest leaves with a positive impression of the brand.
Strategic Planning: Support the Store Leader in monthly business reviews and localized marketing efforts to increase foot traffic in the Calgary market.

Candidate Requirements

Experience: Minimum of 2 years in a retail sales environment with documented supervisory experience (e.g., Key Holder or Shift Lead).
Communication: Strong verbal and written skills; the ability to deliver constructive feedback and lead effective “pre-shift” huddles.
Mindset: A “growth-oriented” attitude with a clear ambition to move into a Store Leader role within 12–24 months.
Adaptability: Proven ability to multitask and pivot strategies in a fast-paced environment where customer trends can change daily.

Job Description

Are you a “Retail Maverick” who is tired of the status quo and ready to run your own show? Sundial is looking for an Aspiring Store Leader to join our Calgary team. We aren’t just selling products; we are curating a lifestyle and building a community. If you have the “grit” to manage a complex inventory flow and the “wit” to inspire a team to hit record-breaking sales numbers, you belong in our leadership ranks.

In this role, you are the “Head Coach” of the sales floor. You understand that a store’s success isn’t just about the products on the shelf—it’s about the energy of the people standing behind them. We look for “obsessively passionate” leaders who lead from the front, whether that’s closing a difficult sale or staying late to ensure the floor set is perfect. Your goal is to make your Sundial location the top-performing store in the region by fostering an environment of excellence and teamwork.

Joining Sundial means joining a company that invests in your future. We offer a compensation package that recognizes your leadership potential and a culture that values your creative input. We provide a supportive, fast-paced environment where you can develop the “Business Acumen” needed to run a multi-million dollar retail operation. If you are a self-motivated professional with a “winning culture” mindset and a commitment to “Excellence in Service,” we invite you to apply and build your legacy with us.

SNDL Inc. (formerly Sundial Growers) | Calgary & Vertical Integration

SNDL Inc. is a Calgary-based leader in the regulated product platform space, operating as Canada’s largest private-sector liquor and cannabis retailer. Originally known as Sundial Growers, the company rebranded to SNDL in 2022 to reflect its massive diversification into liquor retail (through the acquisition of Alcanna) and investment operations. While it maintains high-tech cultivation facilities in Olds, Alberta, its corporate heart and strategic decision-making are centered in Calgary.

Company Culture: “Act Like an Owner”

The culture at SNDL has shifted from a pure agricultural focus to a retail-heavy, “entrepreneurial-investor” mindset.

Ownership Mentality: A core cultural pillar is “Act Like an Owner.” Employees are encouraged to take personal accountability for their results, fostering a fast-paced environment that prioritizes profitability and operational efficiency.
Radical Adaptability: Given the volatile nature of the cannabis industry, the culture is defined by pivot-readiness. SNDL is known for its “daring” moves, such as moving from a pure-play producer to a diversified retailer and financier within a very short window.
Merit-Based Growth: The workplace values “Never Stop Raising the Bar.” While it has faced growing pains typical of the sector, the organization emphasizes a “One Team, One Purpose” approach to integrate its diverse liquor and cannabis banners.
Corporate Rigor: Since the 2022 rebrand, the internal culture has become more aligned with traditional financial and retail sectors, emphasizing compliance, data-driven decision-making, and high-level corporate transparency.

Location: The Calgary HQ & Operational Reach

SNDL operates out of a centralized corporate headquarters in downtown Calgary, serving as the hub for its global investment and national retail strategies.

SNDL Corporate Head Office

Located at #300, 919 – 11th Avenue SW, Calgary, AB.
Strategic Command: This office houses the executive leadership, including CEO Zach George, along with the corporate finance, legal, and M&A teams that drive the company’s “platform” strategy.
Retail Management: From Calgary, the company manages a massive retail portfolio, including well-known Alberta brands like Wine and Beyond, Liquor Depot, Ace Liquor, and Nova Cannabis.
The “Olds” Connection: While the corporate work happens in Calgary, the “hands-on” production takes place at their 448,000 sq. ft. flagship facility in Olds, AB, where they focus on premium, small-batch indoor cultivation.

Core Business Segments

Segment	Focus	Key Banners/Brands
Liquor Retail	Largest private liquor retailer in Canada.	Wine and Beyond, Ace Liquor, Liquor Depot.
Cannabis Retail	High-volume retail network.	Nova Cannabis, Value Buds, Spiritleaf.
Cannabis Ops	Cultivation & Manufacturing.	Top Leaf, Palmetto, Grasslands, Versus.
Investments	Strategic capital deployment.	Deploying capital across the global cannabis industry.

Associate Benefits: “The SNDL Total Rewards”

SNDL provides a benefits package designed to support a multi-banner workforce of over 2,600 employees:

Total Compensation: Competitive base pay supplemented by performance-based incentives for management and corporate roles.
Extended Health Care: A comprehensive benefits package that includes medical, dental, and vision care, alongside a robust Employee Assistance Program (EAP).
Continuous Learning: An entrepreneurial environment that encourages “never stop raising the bar,” offering internal opportunities for growth across different retail sectors (liquor vs. cannabis).
Work-Life Balance: Flexible work options for corporate staff in Calgary, though retail and production roles follow more structured operational schedules.
Equity & Ownership: As a publicly traded company (NASDAQ: SNDL), certain roles may include stock-based compensation, aligning employee interests with shareholder value.

To apply for this job please visit sndl.com.