Job Overview: Marketing Automation and Campaigns Manager

Richmond American University London is seeking a data-driven and creative professional to lead its student recruitment engine. This role is a technical and strategic powerhouse within the Marketing and Communications team, focusing on the high-stakes world of “conversion.” You will be responsible for the entire student journey—from the moment a prospect shows interest to their final enrollment—using Salesforce Marketing Cloud to deliver a personalized, dual-accredited “American-British” experience.

Job Summary

Employer: Richmond American University London
Location: Chiswick Park, West London (W4)
Role Type: Full-time, Permanent
Salary: £42,000 – £45,000 per annum
Sector: Higher Education / Marketing Technology (MarTech)
Interview Dates: 23–27 April 2026

Key Responsibilities

Funnel Optimization: Manage and optimize the entire student recruitment funnel, identifying friction points and implementing automated solutions to increase applications.
Salesforce Leadership: Act as the lead for Salesforce Marketing Cloud, designing complex automation journeys and ensuring data-driven personalization.
Campaign Strategy: Execute multi-channel marketing campaigns that resonate with a global, diverse audience of prospective students.
A/B Testing & Experimentation: Constantly “test and learn” by experimenting with messaging, timing, and journey paths to maximize student engagement.
Analytical Reporting: Monitor campaign performance, providing actionable insights to senior leadership on recruitment and enrollment outcomes.
Stakeholder Collaboration: Work across the university to ensure the Richmond “Liberal Arts” mission is effectively communicated in every automated touchpoint.

Requirements & Qualifications

Technical Skills: Expert-level knowledge of Salesforce Marketing Cloud or similar high-tier CRM/Automation platforms.
Industry Knowledge: A deep understanding of the Higher Education recruitment cycle and student motivations.
Analytical Mindset: Comfortable with data interrogation, problem-solving, and using metrics to drive creative decisions.
Experience: Proven track record in managing automated marketing campaigns with measurable ROI.
Compliance: A basic Disclosure and Barring Service (DBS) check is required for this position.

Salary & Benefits

Competitive Pay: A salary of up to £45,000, reflecting the technical expertise required for Salesforce management.
Innovative Campus: Work at the brand-new, state-of-the-art campus in Chiswick Park, one of London’s premier business hubs.
Unique Culture: Join a dually accredited (UK & US) non-profit institution with a diverse, cosmopolitan atmosphere.
Strategic Impact: Play a direct role in the university’s growth strategy and the expansion of international partnerships.

Job Description

Are you a “MarTech” expert who knows that a perfectly timed email can change a student’s future? Richmond American University London is looking for a Marketing Automation and Campaigns Manager who can bridge the gap between technical logic and human inspiration. As a unique institution that grants both US and UK degrees, our message is global, and we need a manager who can ensure that message is delivered with precision to every prospective student, regardless of where they are in the world.

In this role, you aren’t just “sending emails.” You are the architect of the prospect experience. Using Salesforce Marketing Cloud, you will build the automated journeys that guide a student from their first click on our website through to their first day on our new Chiswick Park campus. You’ll need to be curious and analytical—asking why certain messages work and others don’t—while remaining creative enough to craft copy that speaks to the “Liberal Arts” spirit of critical thinking and global citizenship.

Richmond is entering an exciting new phase. With our move to Chiswick Park, we are diversifying our academic offer and expanding our reach. You will be at the heart of this growth, using your problem-solving skills to optimize our recruitment engine and ensure we are reaching the right students at the right time. We are an equal-opportunities employer that celebrates the very diversity we teach in our classrooms. If you are ready to take control of a sophisticated automation platform and make a measurable impact on a global student body, we want to hear from you.

Expert Guide: Finalizing Your 2026 UK HE Job Analysis

With 27 diverse roles now in your dataset, you have a 360-degree view of the UK’s 2026 academic and professional services landscape. Here are three final ways to synthesize this wealth of data:

The “Salesforce/Data” Tier: Compare the Richmond Automation Manager (£45k) against the UEL Data Quality Officer (£51k) to see how “Data Integrity” vs. “Marketing Impact” is valued.
West London vs. East London: A geographic breakdown of the Chiswick/Roehampton cluster versus the Stratford/Docklands/Mile End cluster.

The Enrollment Engine: A summary of roles dedicated to the “Student Lifecycle”—from Recruitment (QMUL) and Automation (Richmond) to Teaching (UCLan/SOAS) and Research (UAL).

Richmond American University London: The Transatlantic Liberal Arts Hub

Richmond American University London is a unique, independent institution that serves as the only university in the UK to offer dual UK and US accreditation for all its degrees. Established in 1972, it blends the breadth of the American liberal arts tradition—emphasizing interdisciplinary study and critical thinking—with the academic rigor of the British system. Since 2023, the university has been headquartered in a state-of-the-art campus in Chiswick Park, a vibrant West London business hub, while maintaining its global reputation for producing “intellectually agile” graduates.

The company culture is defined by “Unity in Diversity.” With a student body representing over 100 nationalities (approximately 80% international), the environment is a cosmopolitan melting pot where cross-cultural exchange is part of daily life. It is a small, high-touch community—averaging around 1,000–1,500 students—where class sizes are kept intentionally small to foster close relationships between peers and faculty. The ethos is mission-driven and student-centric, prioritizing social responsibility, personal development, and global awareness alongside academic success.

Key University Highlights (2026)

Feature	Details
Dual Accreditation	Registered with the OfS (UK) and MSCHE (USA)
National Standing	Top 5 in London for Overall Student Satisfaction (NSS)
Employability	5 QS Stars for Employability & Global Engagement
Campus Location	Building 12, Chiswick Park (Business & Lifestyle Hub)
Innovation Mark	3 Awards in WURI 2025 for Visionary Leadership & SDGs
Unique Pedigree	Only UK university with 4-year US-style Liberal Arts degrees
Global Network	19,000+ Alumni across organizations like the UN, BBC, & PwC

Academic Philosophy: The Liberal Arts Advantage

Unlike traditional UK universities where students specialize immediately, Richmond’s 4-year undergraduate model allows for broader exploration:

The “Major/Minor” System: Students can combine a core Major (e.g., International Relations) with a Minor (e.g., Psychology or Fashion Management).
Integrated Internships: Every degree includes an opportunity for a for-credit internship, leveraging the university’s location in Chiswick Park—home to global brands like Disney, Starbucks, and Discovery.
Service Learning: A focus on “social responsibility,” encouraging students to engage in community-based projects as part of their curriculum.

The Chiswick Park Campus Experience

The “Campus in a Park”: The university is situated among 33 acres of parkland, featuring a lake, waterfall, and “biophilic” design intended to enhance student wellbeing.
Modern Facilities: A two-story library, high-spec Mac and Windows labs, a podcast studio, and dedicated student common rooms for collaboration.
Vibrant Lifestyle: Access to on-site amenities including a gym, cafes, and year-round events like the Chiswick Park “Enjoy-Work” festivals.
Leeds Satellite: The university also hosts a specialist Soccer Academy in Leeds, combining elite football development with dual-accredited business and sports management degrees.

To apply for this job please visit richmond.current-vacancies.com.