Founding GTM Lead Enterprise SaaS

By /

Zywa

Job Overview: Founding GTM Lead (Enterprise SaaS)

This is a high-stakes, “Frontier” leadership role at Zywa, a high-growth fintech startup backed by Y Combinator and other top-tier global investors. As the Founding GTM (Go-To-Market) Lead, you are the “Sales Architect” responsible for building, launching, and scaling the firm’s US Enterprise SaaS engine from the ground up. This is a hands-on “Player-Coach” position: you won’t just be managing a strategy; you will be the primary driver of deal closure, carrying a direct quota while simultaneously engineering the sales motions that will define Zywa’s expansion into the North American market. You will work directly with the founders to turn a localized success story into a global B2B SaaS powerhouse.

Key Information

  • Employer: Zywa (A YC-backed Fintech/SaaS Startup)

  • Location: Dubai, United Arab Emirates (HQ) with a focus on the US Market

  • Experience: 2+ Years in B2B SaaS or AI sales/GTM

  • Salary: AED 120,000 – AED 200,000 per year (Tax-free)

  • Focus: US Market Entry, Deal Closure, and Sales Motion Development

Key Responsibilities

You will be the “Engine Room” for Zywa’s international expansion:

  • Market Entry Architecture: Designing and executing the comprehensive Go-To-Market strategy for the US enterprise sector, identifying key verticals and “High-Value” ICPs (Ideal Customer Profiles).

  • Hands-On Sales Execution: Owning the full sales cycle from prospecting and outreach to negotiation and closing, maintaining a high-velocity deal pipeline.

  • Quota Ownership: Carrying and exceeding a direct sales quota, demonstrating the “Closer’s Grit” required to establish a foothold in a competitive market.

  • Sales Motion Development: Building repeatable, scalable playbooks for outbound sales, including messaging, pricing strategy, and objection handling tailored to US enterprise standards.

  • Product-Market Fit Loop: Acting as the “Intelligence Link” between US clients and the product team, translating feedback into feature requirements that enhance the SaaS offering.

  • Brand Positioning: Shaping Zywa’s market presence in the US, ensuring the brand’s “Value Proposition” resonates with North American enterprise stakeholders.

Candidate Profile

Zywa seeks a “High-Octane Generalist” with an obsession for growth:

  • SaaS Pedigree: At least 2 years of experience in B2B SaaS or AI sales; experience in a startup “Founding Member” capacity is highly advantageous.

  • The “Closer” Mindset: A proven track record of closing five and six-figure deals with “Technical Precision” and persistence.

  • Strategic Autonomy: The “Resourcefulness” to build sales processes from scratch without a pre-existing manual.

  • Communication Mastery: Exceptional professional English and the “Interpersonal Polish” to engage with C-suite executives in the US market.

  • Grit & Ambition: A proactive individual who thrives in a founder-led environment and is willing to “do the work” to see a global vision come to life.

Salary and Benefits

This role offers a unique opportunity to build a legacy in the global SaaS space:

  • Annual Salary: AED 120,000 – AED 200,000 (Tax-free, approx. AED 10,000 – AED 16,500 per month).

  • Founder Access: Direct collaboration with the founding team, providing a “Front-Row Seat” to the scaling of a VC-backed venture.

  • Global Impact: Total ownership over the firm’s most critical expansion project (US Market).

  • Growth Potential: A clear path toward becoming the VP of Sales or Chief Revenue Officer (CRO) as the GTM engine expands.

Market Context: GTM Leadership Salaries in Dubai 2026

In 2026, Dubai-based startups are increasingly using the UAE as a launchpad for US market entry. Founding GTM roles are priced for high-upside individuals who value equity and impact alongside a tax-free base:

Role Category Monthly Salary (AED) Context
BDR / SDR 8,000 – 11,000 Lead Gen / Appointment Setting
Founding GTM Lead (Zywa) 10,000 – 16,500 Strategic Lead / Quota Carrier
Head of Sales / VP 35,000 – 60,000+ Team Management / Strategy

Unique Job Description

Position: Founding GTM Lead — The Architect of Zywa’s US Expansion

Are you a “Commercial Hustler” who believes that the best sales strategies aren’t found in books, but are forged on the front lines? Zywa is seeking a Founding GTM Lead to join our crew in Dubai and launch our US Go-To-Market engine. We don’t just “sell software”; we engineer the financial and technological bridges that empower the next generation. This isn’t a role for a “corporate manager”; it’s a mission for a “Market Pioneer”—someone who can navigate the complexities of the US Enterprise SaaS world with “technical grit” and the closing skills that turn cold prospects into long-term partners.

In this position, you are the pilot of our international growth. You will spend your days (collaborating directly with our Founder-led team) architecting the sales motions, carrying a quota, and showing the market exactly why Zywa is the future of B2B SaaS. Whether you are crafting a high-conversion outreach strategy from our Dubai HQ or closing a major deal with a US enterprise partner, your 2+ years of B2B SaaS experience and “analytical mastery” will be our greatest assets. You thrive in a environment where you are trusted to lead from the front, challenged to innovate, and rewarded with the chance to shape a global brand’s trajectory.

We are looking for a proactive professional with a passion for AI/Fintech and a “growth-at-all-costs” mindset. If you have the “resourcefulness” to build a GTM engine from the ground up and the “interpersonal skills” to influence C-level decision-makers, Zywa offers you a premier platform to Flourish. Join us in Dubai, and let’s engineer a more extraordinary and global future for enterprise software together.

Zywa, Dubai

The Company

Zywa is the first neobank and gamified community-based social banking platform exclusively tailored for Gen Z (aged 10–25) in the Middle East. Founded in 2021 by Alok Kumar and Nuha Hashem, the startup emerged from the Y Combinator accelerator and is backed by the Dubai Future District Fund and Hub71. By 2026, Zywa has evolved into a cornerstone of the regional fintech ecosystem, aiming to transition the “smart generation” from cash to digital. The platform provides a Mastercard-powered prepaid card and a social app that allows young adults to spend, save, and earn rewards while gaining essential financial literacy through a community-driven experience.

Culture

The culture at Zywa is defined by the ethos: “For Gen Z, By Gen Z.” It is a fast-paced, mission-oriented environment that prioritizes Financial Empowerment and Innovation. The internal spirit is driven by a desire to remove the complexity of money management, making it “simple, intuitive, and fun.” As a member of the CozmoX AI family, the workplace fosters a “hardcore” product DNA where data-driven decision-making meets radical creativity. It is a culture that celebrates early independence, encouraging employees to build products that resonate with the digital-native lifestyle of their peers—emphasizing transparency, gamification, and social connectivity.

Location

Zywa is headquartered in the heart of Dubai’s commercial district, with its primary corporate office located at Office 408, Building 4, Emaar Business Park. This location places the firm within a major professional hub, providing strategic proximity to global tech partners and financial institutions. Additionally, as a DIFC Fintech Hive and Hub71 alum, the company maintains strong operational ties to the Gate Avenue area in the Dubai International Financial Centre (DIFC). This dual-presence ensures Zywa is physically and strategically embedded in the pulse of Dubai’s digital transformation and innovation corridors.

Zywa: The Gen Z Financial Ecosystem (2026)

Feature Description Key User Benefit
Zywa Card Mastercard-powered prepaid card. Secure online/offline payments without a bank account.
Gamified Rewards Points for spending and saving. Earn exclusive rewards and “FitCoin”-style incentives.
Social Banking Peer-to-peer transfers and splitting bills. Socially integrated money management with friends.
Parental Oversight Integrated “Parent App” for transfers. Safe environment for financial learning and KYC verification.
Zywa Web Exclusive community networking hub. Access to meet-ups, learning events, and “hustle” opportunities.

To apply for this job please visit www.learn4good.com.