Job Overview: Assistant Brand Manager (Emirati Graduate Program)

This is a prestigious, high-growth opportunity within Ferrero, the global confectionery giant behind iconic brands like Nutella, Ferrero Rocher, and Kinder. Designed specifically for UAE National graduates, this structured two-year rotational program is a cornerstone of Ferrero’s commitment to developing local talent. Based in Dubai, the program offers a comprehensive 360-degree view of the consumer goods industry, transitioning from brand strategy in Year 1 to physical market execution in Year 2. It is an ideal launchpad for an aspiring marketer to build a career within a world-class FMCG (Fast-Moving Consumer Goods) environment.

Key Information

Employer: Ferrero
Location: Dubai, United Arab Emirates
Target Candidate: UAE Nationals (Recent Graduates)
Program Duration: 2 Years (Rotational)
Monthly Salary: $4,000 – $5,000 (Approx. AED 14,700 – AED 18,350)

Job Responsibilities

The program is split into two distinct, year-long phases to build a versatile skill set:

Year 1: Assistant Brand Manager (Marketing focus)

Analytical Support: Conducting business analysis and creating tracking files to monitor brand performance and recommend improvements.
Financial Tracking: Managing and tracking marketing expenditure to ensure budget compliance.
Execution: Overseeing minor marketing executions, including sampling plans and localized market activities.
Agency Coordination: Liaising with external agencies for brand campaigns and supporting content development with production houses.
Cross-Functional Collaboration: Working closely with Sales, Supply Chain, and Consumer Research teams.

Year 2: POS Development & Implementation Specialist (Trade Marketing focus)

Shopper Engagement: Developing impactful Point of Sale Materials (POSM) and in-store activations to drive brand advocacy.
Innovation: Creating and optimizing “hard and soft” POS solutions, ensuring creative and efficient delivery across GCC countries.
Post-Campaign Analysis: Analyzing execution data to report findings that reduce wastage and improve the quality of future activations.
Strategy Bridging: Acting as the link between Marketing strategies and Sales objectives to ensure commercial targets are met.

Candidate Requirements

Ferrero seeks ambitious Emirati graduates with a strong academic and interpersonal foundation:

Nationality: Must be a UAE National (as part of the Emirati Graduate Program).
Education: A Bachelor’s Degree in Marketing, Business, or a related field.
Communication: Excellent verbal and written communication skills to effectively liaise with various departments and agencies.
Soft Skills: Strong organizational abilities and a knack for managing multiple projects simultaneously.
Creative Flair: Ability to creatively present work and contribute fresh ideas to brand campaigns and in-store concepts.

Salary and Benefits

This program offers a competitive entry-point into the private sector for UAE Nationals:

Monthly Salary: AED 14,700 – AED 18,350 (Tax-free).
Rotational Experience: Guaranteed exposure to two critical business functions (Marketing & Trade Marketing).
Mentorship: Access to global experts within the Ferrero ecosystem.
Career Path: A structured pathway toward a permanent Management or Specialist role upon successful completion.
Corporate Environment: Working from a vibrant, international office hub in Dubai.

Market Context: Estimated Average Salaries

For Emirati Graduate Programs in the FMCG sector, Ferrero’s package is aligned with multinational standards:

Role Category	Monthly Salary (AED)	Total Annual Package
Graduate Trainee (Local)	12,000 – 15,000	AED 144k – 180k
Assistant Brand Manager	15,000 – 19,000	AED 180k – 228k
Brand Manager (Post-Prog)	25,000 – 35,000	AED 300k – 420k

Unique Job Description

Position: Assistant Brand Manager — The Ferrero Emirati Graduate Journey

Are you an ambitious Emirati graduate ready to turn your passion for brands into a global career? Ferrero is looking for the next generation of marketing leaders to join our Emirati Graduate Program in Dubai. This isn’t just an entry-level job; it’s a two-year rotational journey through the heart of the world’s most loved confectionery brands. We are looking for “Future Brand Architects”—individuals who want to understand not just what people buy, but why they fall in love with a brand.

In your first year, you will step into the role of Assistant Brand Manager, where you will be the engine behind our brand performance. You’ll analyze data, coordinate with creative agencies, and help bring our campaigns to life. In your second year, you will pivot to Trade Marketing, where you will become a POS Specialist. Here, you will take the brand strategy and put it directly into the hands of the consumer, designing the in-store experiences that drive excitement across the GCC. You are a professional who balances “strong organizational abilities” with a “creative” heart, someone who can track a budget as accurately as they can brainstorm a campaign.

We are looking for UAE Nationals with a Bachelor’s degree and the “excellent communication skills” required to thrive in a fast-paced, international environment. If you are ready to kickstart your career with a company that values “supporting and nurturing young talent,” Ferrero offers you the ultimate platform to grow. Join us in Dubai, and let’s shape the future of chocolate and joy together.

Ferrero, Dubai

The Company

Ferrero is a global confectionery powerhouse and the third-largest chocolate producer in the world. Its Dubai-based regional headquarters, Ferrero Gulf , serves as the strategic nerve center for the Middle East, managing iconic household brands like Nutella, Ferrero Rocher, Kinder, and Tic Tac . Known for its “Glocal” approach, the company blends its rich Italian heritage with deep localized insights to dominate the premium sweets and biscuits market across the GCC. As of 2026, Ferrero continues to lead in “Industrial Excellence,” ensuring that every product—from the iconic gold-wrapped praline to the morning spread—meets the highest global quality standards.

Culture

The culture at Ferrero is built on the founding family’s motto: “Work, Create, Donate.” It is an environment that balances high-performance corporate rigor with a deeply rooted “family” feel. The organization is a strong proponent of the UAE’s Nafis program, actively investing in Emirati Graduate Programs to mentor local talent through structured rotations in Marketing and Trade Marketing. Employees describe a culture of “learning by doing,” where long-term career stability is paired with an entrepreneurial spirit. It is a place where professional discipline meets a passion for social responsibility and sustainable sourcing.

Location

Ferrero Gulf is strategically located in Dubai , typically operating out of premium business hubs such as the Dubai Design District (d3) or the Business Bay area. This “vibrant” central location places the team at the intersection of the city’s creative agencies and major retail partners. From this regional hub, Ferrero coordinates its complex supply chain and marketing activations across the entire GCC, ensuring that their “Point of Sale” (POS) strategies are executed with precision from the heart of the UAE to the wider Middle Eastern market.

To apply for this job please visit www.ferrero.com.