Head of Community and Customer Marketing

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Head of Community and Customer Marketing

PIGMENT • London, United Kingdom Employment Type: Full-time Reporting to: Chief Marketing Officer (CMO)

Job Summary

Pigment, a high-growth AI-powered business planning platform, is seeking a visionary Head of Community and Customer Marketing. This is a high-stakes leadership role within the Marketing Leadership Team (MLT). You will move beyond traditional “case study” marketing to build a global engine for advocacy, peer-to-peer community, and customer-led storytelling. Your mission is to turn Pigment’s user base—comprising Finance and RevOps leaders—into a vocal, strategic community that drives product-led growth and market dominance.

Key Areas of Leadership

  • Strategic Advocacy: Move past passive testimonials to create “value-exchange” models and incentive frameworks that motivate busy executives to become public brand ambassadors.

  • Community-Led Growth: Architect and scale both private (Executive Advisory Boards) and public (peer-to-peer) communities, positioning Pigment at the center of the industry’s digital transformation.

  • High-Fidelity Storytelling: Build a “storytelling engine” that produces customer-led content capable of cutting through the noise of a saturated AI market to accelerate the sales pipeline.

  • Organizational Strategy: As a member of the MLT, you will shape global marketing execution and ensure customer advocacy is operationalized across Sales, Product, and Communications.

  • Team Building: Lead and empower a high-performing team, fostering a culture of accountability, experimentation, and “builder” mindset.

Cross-Functional Impact

  • Sales: Partner to provide “on-demand” advocates and localized proof points to increase deal velocity.

  • Product: Establish a feedback loop where community insights directly influence the product roadmap.

  • Demand Gen: Integrate authentic customer stories into integrated campaigns for upsell and cross-sell motions.

  • PR/Comms: Use customer-driven evidence as the primary tool for analyst relations and establishing market leadership.

What You’ll Bring

  • Experience: 10+ years in B2B enterprise tech marketing (Customer, Advocacy, or Community).

  • The “0-to-1” Factor: A proven track record of building successful community programs from scratch in complex environments.

  • Storytelling Mastery: A unique POV on how to make technical narratives (AI, Finance, HR planning) emotionally resonant and business-critical.

  • Analytical Rigor: The ability to prove the ROI of “soft” metrics (community engagement) on “hard” business outcomes (retention, pipeline).

  • Leadership: Proven experience influencing C-suite and cross-functional leadership.

Why Pigment?

Pigment is currently a “Visionary” in the Gartner® Magic Quadrant™ and is backed by nearly $400M in funding. They are at the forefront of the AI revolution in business planning.

  • Equity: Stock options included in the package.

  • Culture: A “Founder” mindset where smart risks and bold ideas are celebrated.

  • Environment: High-end equipment, brand new offices in major global hubs, and a “remote-friendly” hybrid culture.

  • Perks: Bike2work scheme, annual company offsites, and flexible working hours.

Interview Preparation Insights

  • The “Finance Personas” Challenge: Pigment’s customers are Finance and RevOps leaders—personas who are notoriously busy and protective of their time. Be ready to explain how you have successfully engaged “hard-to-reach” personas in the past. What was the specific value-exchange?

  • Measuring the Intangible: How do you quantify the success of an Advisory Board? Prepare to discuss how you link community sentiment to specific business outcomes like Net Retention Rate (NRR) or Reduced Sales Cycle length.

  • AI Narrative: Everyone is talking about AI. How do you make Pigment’s AI story authentic through the voice of the customer? Be prepared to discuss a “Storytelling” framework that avoids clichés.

  • Conflict Resolution: As a leader on the MLT, you may face competing priorities between Demand Gen (short-term leads) and Community (long-term brand). How do you navigate that tension?

    This summary table details the strategic leadership requirements and operational scope for the Head of Community and Customer Marketing at Pigment.

    Core Role Summary: Head of Community & Customer Marketing

    Category Details & Specifications
    Institution Pigment (AI-powered Business Planning Platform)
    Location London, United Kingdom
    Contract Type Full-time
    Reporting To Chief Marketing Officer (CMO)
    Leadership Level Member of the Marketing Leadership Team (MLT)
    Core Mission Building high-fidelity storytelling, advocacy frameworks, and industry-leading communities.

    Key Strategic Responsibilities

    • Advocacy Innovation: Designing “value-exchange” models to convert passive users into vocal brand ambassadors, specifically targeting Finance and RevOps leaders.

    • Community Scaling: Developing both private (Advisory Boards) and public (peer-to-peer) communities to drive organic word-of-mouth and product-led growth.

    • Storytelling Engine: Creating high-fidelity customer-led content and peer review programs to accelerate sales pipelines in an AI-driven market.

    • Cross-Functional Integration: Partnering with Sales to provide “on-demand” advocates, and with Product teams to establish a continuous feedback loop from the community.

    • Growth Initiatives: Collaborating with Demand Gen and Growth teams to embed customer lifecycle playbooks into upsell and cross-sell motions.

    Candidate Requirements & Experience

    • Industry Tenure: 10+ years in customer marketing, advocacy, or community building within enterprise B2B tech.

    • The “0-to-1” Builder: Proven track record of establishing community programs from the ground up in challenging engagement environments.

    • Analytical Rigor: Ability to clearly measure and communicate the direct ROI of advocacy on brand awareness, pipeline velocity, and retention.

    • Influence & Alignment: Skilled at operationalizing programs across Product, Sales, and Marketing leadership.

    • Technical Mastery: A strong point-of-view on modern storytelling and the ability to make complex technology narratives business-critical.

    Company Culture & Benefits

    Pigment is a “Visionary” in the 2024 Gartner® Magic Quadrant™ with a team of 500+ globally.

    • Financial: Competitive salary and stock options.

    • Work-Life: Trust-based flexible working hours and a remote-friendly environment.

    • Perks: Annual company offsites, high-end equipment, and a “Bike2work” scheme.

    • Values: Guided by principles of “Thrive Together,” “Never Settle,” and “Go for it” (a bias toward action).

    Important Process Details

    • Vetting: Background checks (employment, education, and where permitted, criminal records) are conducted prior to formal contracts.

    • Diversity: Pigment is an equal opportunity employer committed to inclusive hiring across all characteristics.

To apply for this job please visit www.pigment.com.