Creator Reputation Manager – TikTok Operations

Job Duties

• Manage long-term relationships with high-impact professional creators to drive product understanding and positive ecosystem perception.

• Engage creators on specific product updates, creative tools, and monetization opportunities using clear and outcome-driven communication.

• Identify and activate influential creators to serve as credible product advocates for the wider TikTok community.

• Act as a lead creator-facing spokesperson across various TikTok-owned media channels.

• Write quick-turn scripts and serve as on-camera talent for product launches and live updates.

• Translate technical product features into relevant narratives that improve creator awareness and adoption.

• Drive creator participation in priority programs, pilot initiatives, and scalable business projects.

• Oversee day-to-day execution of creator communications, project timelines, and initiative milestones.

• Partner with Product, Marketing, and Comms teams to align creator engagements with broader business goals.

• Relay creator feedback and behavioral insights back to internal teams to inform future product and go-to-market decisions.

Requirements

• Demonstrate a deep understanding of professional creators and the mechanics of digital influence.

• Build and maintain strong professional relationships with high-impact talent and industry stakeholders.

• Leverage creator partnerships to meet specific product goals and measurable growth metrics.

• Maintain comfort and credibility as on-camera talent in VOD, live, or unscripted settings.

• Apply strong program management skills to ensure consistent execution and follow-through on complex initiatives.

• Simplify complex product concepts into digestible information for diverse audiences.

• Navigate cross-functional environments including Product, Marketing, and Monetization departments.

• Execute scalable and repeatable creator engagements that align with global business strategies.

Qualifications

• Possess significant experience working directly with professional creators or as a creator.

• Maintain a background in creator partnerships, product marketing, or community strategy.

• Prove a successful track record of supporting large-scale product launches or adoption programs.