Senior Manager, Marketing – Products & Experiences

Job Duties

• Develop the overarching marketing strategy for new product launches and physical brand experiences within the New York market.

• Lead cross-functional teams through the entire product lifecycle from initial conceptualization to post-launch analysis.

• Design immersive consumer experiences that bridge the gap between digital marketing and physical retail environments.

• Manage high-level relationships with internal product developers and external creative agencies to ensure brand alignment.

• Allocate and oversee significant project budgets to maximize impact across diverse marketing workstreams.

• Analyze complex consumer data sets to refine product positioning and enhance the overall customer journey.

• Present strategic marketing roadmaps and performance results to executive leadership on a quarterly basis.

• Mentor a team of marketing specialists to drive professional growth and operational excellence.

• Establish rigorous testing frameworks to measure the effectiveness of experiential activations and product messaging.

• Negotiate contracts and service level agreements with vendors and strategic event partners.

Requirements

• Hold a Bachelor’s or Master’s degree in Marketing, Business, or a related field of study.

• Demonstrate extensive experience in product marketing or experiential brand management.

• Show a proven track record of successfully launching consumer products in competitive urban markets.

• Exhibit sophisticated leadership skills with the ability to manage multifaceted teams and high-stakes projects.

• Possess deep expertise in modern marketing technologies and data analytics platforms.

• Display exceptional communication and negotiation skills at an executive level.

• Manage multiple high-priority initiatives simultaneously within a fast-paced corporate environment.

• Apply creative problem-solving skills to overcome logistical challenges in physical brand activations.

• Maintain a strong professional network within the New York marketing and events industry.

• Work full-time from the New York, NY office while accepting the specified salary range.