Marketing Specialist (Remote)

Job Duties

• Execute integrated marketing campaigns across digital and social media platforms to increase brand engagement.

• Create compelling written and visual content for email newsletters, blog posts, and marketing collateral.

• Monitor performance metrics for active campaigns to provide data-driven recommendations for optimization.

• Coordinate with the design team to produce creative assets that adhere to brand guidelines.

• Manage the social media calendar to ensure a consistent and relevant presence across all channels.

• Conduct market research to identify emerging trends and shifts in consumer behavior.

• Support the planning and logistics for virtual and in-person industry events.

• Maintain the corporate website content to ensure all information is accurate and SEO-optimized.

• Track monthly marketing expenditures to assist with budget management and reporting.

• Assist in the development of sales enablement tools to support the business development team.

Requirements

• Possess a Bachelor’s degree in Marketing, Business, or a relevant professional field.

• Demonstrate professional experience in a marketing role within a corporate or agency environment.

• Show proficiency in using marketing automation tools and content management systems.

• Exhibit strong writing and editing skills with high attention to detail.

• Understand the fundamentals of SEO, SEM, and paid social advertising.

• Manage multiple projects simultaneously while meeting strict production deadlines.

• Work effectively in a remote capacity while maintaining frequent communication with the New York team.

• Apply analytical thinking to solve marketing challenges and improve campaign reach.

• Collaborate seamlessly with cross-functional teams in a virtual environment.

• Adapt quickly to new technologies and evolving marketing strategies.