Senior Manager, Marketing – Products & Experiences

Job Duties

• Lead the strategic development and market positioning for new product launches and experiential initiatives.

• Oversee the end-to-end customer journey to ensure a seamless transition between digital discovery and physical experience.

• Manage high-level relationships with cross-functional partners in product development, retail, and creative services.

• Direct the creative briefing process to ensure all campaign assets align with overarching brand objectives.

• Analyze complex market data and consumer feedback to refine product value propositions.

• Control departmental budgets to maximize return on investment across diverse marketing channels.

• Mentor a team of marketing professionals to foster a culture of high performance and continuous improvement.

• Present comprehensive strategy decks and performance reports to executive leadership on a quarterly basis.

Requirements

• Demonstrate at least eight years of progressive experience in product marketing or experiential brand management.

• Evidence a successful track record of launching consumer products within the North American market.

• Exhibit exceptional leadership skills with a proven ability to manage and develop multi-disciplinary teams.

• Show advanced proficiency in data analytics tools and performance marketing software.

• Communicate sophisticated strategic concepts with clarity and influence at the stakeholder level.

• Navigate fast-moving project environments with a solution-oriented and decisive mindset.

• Hold a master’s degree in business administration or a related field of study.

• Master the art of balancing creative vision with rigorous commercial and financial accountability.