Customer Marketing Associate – Messaging

Job Duties

• Develop and execute lifecycle messaging campaigns across email, SMS, and push notification channels.

• Draft compelling, brand-aligned copy tailored to specific customer segments and behaviors.

• Build automated workflows within the marketing technology stack to drive user retention and engagement.

• Monitor key performance indicators to assess the effectiveness of individual campaigns and broader messaging strategies.

• Conduct regular A/B testing on subject lines, creative assets, and delivery timing to optimize conversion rates.

• Collaborate with the creative team to ensure all visual assets meet brand guidelines and technical requirements.

• Analyze customer data to identify trends and opportunities for personalized communication.

• Report on channel health and performance metrics to stakeholders on a weekly basis.

Requirements

• Hold a bachelor’s degree in marketing, communications, or a related professional field.

• Show a minimum of three years of experience in digital marketing with a focus on CRM or messaging.

• Demonstrate proficiency in using enterprise-level marketing automation platforms and ESPs.

• Write clear, persuasive marketing copy that adheres to strict brand voice guidelines.

• Interpret complex data sets to make informed decisions regarding campaign strategy.

• Manage multiple projects simultaneously while meeting rigorous deadlines in a fast-paced environment.

• Exhibit a strong understanding of HTML and CSS as they relate to email template design.

• Understand current privacy regulations and best practices for consumer messaging.