Job Duties

Define the overarching brand narrative to drive advertising revenue across the entertainment portfolio.
Design high-impact marketing collateral and sales decks that resonate with major agency partners.
Collaborate with internal content creators to translate programming highlights into viable commercial opportunities.
Lead the development of integrated sponsorship packages for multi-platform distribution.
Monitor industry shifts and competitor positioning to maintain a distinct market advantage.
Manage the execution of B2B marketing campaigns from initial concept through to final delivery.
Utilize data-driven insights to evaluate the effectiveness of sales marketing initiatives.
Present strategic marketing roadmaps to senior stakeholders and executive leadership teams.
Oversee the allocation of the departmental budget to optimize return on marketing investment.
Foster collaborative relationships with external vendors and creative agencies to elevate brand presence.

Requirements

Possess a comprehensive background in brand marketing specifically within the media or entertainment sectors.
Evidence a successful history of supporting large-scale advertising sales teams.
Demonstrate expert knowledge of the television and digital media landscape in the United States.
Exhibit sophisticated communication skills capable of influencing at the executive level.
Apply advanced analytical thinking to solve complex commercial challenges.
Show proficiency in managing high-pressure projects with competing deadlines.
Lead multidisciplinary teams with a focus on professional development and performance.
Maintain an active network of professional contacts within the New York media industry.
Adapt quickly to evolving business priorities in a fast-paced environment.
Hold a degree-level qualification in marketing, business, or a relevant professional discipline.

To apply for this job please visit www.mediabistro.com.