Marketing Specialist (Remote)

Job Duties

• Design and execute multi-channel digital marketing campaigns that drive brand awareness and lead generation.

• Create high-quality written content for email newsletters, blog posts, and social media platforms to maintain audience engagement.

• Manage the company’s social media calendar by scheduling posts and monitoring community interactions in real time.

• Analyze campaign performance data using Google Analytics to identify trends and optimize conversion rates.

• Coordinate with the design and product teams to develop visual assets that align with brand standards and campaign goals.

• Conduct market research to identify target audience segments and monitor competitor promotional activities.

• Maintain the marketing automation system to ensure consistent and personalized communication with prospects.

• Assist in the planning and promotion of virtual events, webinars, and digital product launches.

• Produce detailed monthly reports for senior management that highlight key performance indicators and return on investment.

• Optimize website landing pages and organic content using current search engine optimization best practices.

Requirements

• Hold a bachelor’s degree in marketing, communications, business, or a related field of study.

• Demonstrate significant experience in a generalist marketing role with a heavy focus on digital execution.

• Exhibit proficiency in marketing technology stacks including CRM systems, email automation, and social media management tools.

• Show a proven ability to manage multiple projects independently while meeting strict deadlines.

• Communicate effectively through written and verbal channels in a fully virtual work environment.

• Apply strong analytical skills to interpret data and translate findings into actionable marketing tactics.

• Maintain a dedicated and professional home office setup with high-speed internet for video conferencing and daily operations.

• Display high levels of self-motivation and accountability when working without direct on-site supervision.

• Possess a working knowledge of basic graphic design principles and tools such as Canva or Adobe Creative Cloud.

• Reside in the United States and remain available for core working hours aligned with the New York time zone.