fox com is hiring: Strategic Brand Marketing Director — Ad Sales (Entertainment)

Job Duties

• Develop and execute the overarching brand marketing strategy for Fox Entertainment to drive advertising revenue across linear and digital platforms.

• Create compelling B2B marketing narratives that showcase the value of Fox’s entertainment portfolio to media agencies and blue-chip advertisers.

• Lead the design and production of high-impact sales collateral, including Upfront presentations, sizzle reels, and category-specific pitch decks.

• Collaborate with the research team to translate viewership data and consumer insights into persuasive marketing arguments for ad sales teams.

• Oversee the strategic planning of industry events, advertiser summits, and experiential activations that strengthen client relationships.

• Manage the cross-platform brand identity of Fox Entertainment within the trade marketplace to ensure a consistent and premium market position.

• Partner with content creators and showrunners to develop integrated co-marketing opportunities and custom branded content solutions for advertisers.

• Direct the allocation of the ad sales marketing budget to ensure maximum visibility within key industry trade publications and digital forums.

• Supervise the performance of external creative agencies and internal design teams to deliver world-class B2B marketing assets.

• Present long-term strategic marketing roadmaps to senior executive leadership that align with evolving ad tech and streaming trends.

Requirements

• Demonstrate extensive experience in brand marketing or strategic planning within the media, broadcast, or entertainment industry.

• Exhibit a deep understanding of the US advertising sales landscape and the specific needs of media buyers and planners.

• Show a proven track record of creating successful B2B marketing campaigns that directly impact multi-million dollar revenue goals.

• Possess expert-level communication and storytelling skills, with the ability to simplify complex media concepts into engaging narratives.

• Apply strong leadership capabilities to manage high-performing teams and navigate a complex, fast-paced corporate environment.

• Maintain a bachelor’s degree in marketing, business, or a related field, with an MBA or advanced degree preferred.

• Display a high level of technical proficiency in presentation software and a working knowledge of ad tech and streaming metrics.

• Execute strategic projects with a high degree of autonomy while managing multiple stakeholders and competing priorities.

• Utilize a sophisticated creative eye to ensure all B2B marketing materials reflect the high production standards of the Fox brand.

• Reside in the New York metropolitan area for full-time leadership and regular interaction with key agency partners.