Senior Manager, Marketing – Products & Experiences

Job Duties

• Orchestrate the end-to-end marketing strategy for high-priority product launches and unique consumer experiences.

• Lead cross-functional teams to develop integrated go-to-market plans that drive user acquisition and long-term brand loyalty.

• Design experiential marketing activations that translate digital brand values into physical consumer touchpoints in the New York market.

• Manage high-level marketing budgets to ensure optimal resource allocation across premium media and production channels.

• Analyze complex consumer data to refine product positioning and identify untapped market opportunities.

• Oversee the creative development of multi-channel assets including video, social media content, and high-production event graphics.

• Foster strategic partnerships with external brands and influencers to amplify the reach of exclusive product experiences.

• Present comprehensive campaign performance audits to executive leadership that highlight return on investment and strategic pivots.

• Coordinate with product engineering and design teams to ensure marketing narratives reflect technical product innovations.

• Direct external agency partners in the execution of large-scale brand stunts and immersive consumer pop-ups.

Requirements

• Hold a bachelor’s degree in marketing, business, or a related field, with an advanced degree preferred.

• Demonstrate extensive experience in senior marketing leadership roles, specifically focused on product lifecycle and experiential strategy.

• Exhibit a proven track record of delivering successful large-scale campaigns in a highly competitive urban environment.

• Show expert-level project management skills with the ability to lead multiple high-stakes initiatives simultaneously.

• Apply advanced analytical capabilities to interpret market trends and consumer behavior into actionable growth strategies.

• Communicate with executive-level presence when presenting to stakeholders, partners, and media.

• Maintain a deep understanding of the current digital landscape and emerging trends in experiential technology.

• Display exceptional creative judgment and the ability to maintain brand integrity across diverse platforms.

• Manage internal and external teams with a focus on high-performance results and professional development.

• Reside in or be willing to relocate to New York for full-time, on-site strategic and event leadership.