Brand Marketing Associate

Job Duties

• Execute brand marketing initiatives that increase awareness and strengthen market positioning within the New York region.

• Develop integrated campaign briefs that provide clear strategic direction to creative and media agency partners.

• Monitor brand health metrics and consumer sentiment across various digital and traditional touchpoints.

• Coordinate the production of marketing assets to ensure all materials align with global brand guidelines and local cultural nuances.

• Manage the project timeline for product launches and seasonal brand activations from concept through to post-campaign analysis.

• Collaborate with the social media team to ensure brand storytelling remains consistent and engaging across all platforms.

• Analyze competitor branding strategies and market trends to identify opportunities for unique brand differentiation.

• Facilitate cross-functional communication between product, sales, and legal teams to ensure marketing compliance.

• Support the planning and execution of brand-led events, sponsorships, and high-profile partnerships.

• Track and report on marketing budget expenditures to ensure projects remain within financial parameters.

Requirements

• Hold a bachelor’s degree in marketing, business administration, or a related communications field.

• Demonstrate significant experience in brand management or marketing roles, ideally within a fast-moving consumer goods or lifestyle sector.

• Exhibit a sophisticated understanding of brand architecture and the elements of visual and verbal identity.

• Show evidence of managing end-to-end marketing campaigns with measurable impact on brand equity.

• Communicate with high levels of clarity and persuasion when presenting brand concepts to internal stakeholders.

• Apply strong project management skills to oversee complex workflows involving multiple creative contributors.

• Display a data-driven mindset with the ability to translate consumer insights into creative marketing strategies.

• Maintain a current knowledge of digital marketing trends and the evolving media landscape in North America.

• Work effectively in a high-pressure environment while maintaining a sharp focus on aesthetic and strategic detail.

• Reside in the New York metropolitan area for full-time, property-level collaboration and event oversight.