Marketing Specialist (Remote)

Job Duties

• Design and implement digital marketing campaigns across multiple platforms to increase brand awareness and lead generation.

• Manage the company’s social media presence by creating engaging content and responding to community interactions.

• Write clear, persuasive copy for email marketing sequences, blog posts, and website landing pages.

• Execute search engine optimization strategies to improve organic rankings and drive high-quality web traffic.

• Monitor campaign performance using Google Analytics and other tracking tools to provide detailed weekly reports.

• Collaborate with the creative team to develop visual assets that align with brand guidelines and campaign goals.

• Conduct market research to identify target audience segments and analyze competitor promotional tactics.

• Oversee the marketing automation calendar to ensure consistent communication across the customer lifecycle.

• Assist in the planning and promotion of virtual events, webinars, and digital product launches.

• Refine marketing strategies based on data-driven insights to improve conversion rates and return on investment.

Requirements

• Possess a bachelor’s degree in marketing, communications, business, or a related field of study.

• Demonstrate significant experience in a generalist marketing role with a strong digital focus.

• Exhibit proficiency in using remote collaboration tools such as Slack, Zoom, and project management software.

• Show mastery of core marketing platforms including Google Ads, Meta Business Suite, and email service providers.

• Apply strong analytical skills to interpret complex data sets and translate them into actionable plans.

• Communicate effectively through written and verbal channels while working across different time zones.

• Display a high level of self-motivation and the ability to manage projects independently without direct supervision.

• Maintain a dedicated home office environment suitable for professional video conferencing and focused work.

• Evidence a track record of successfully executing multi-channel marketing campaigns from conception to completion.

• Reside in the United States while supporting the New York-based strategic team through a remote work model.